New Product Development
Businesses often lack training and understanding in the process of new product development (NPD) despite it being the life blood of all businesses involved in supplying a product or a service. NPD is a time and asset consuming process in any organisation, particularly of those with more modest resources to draw upon such as SME’s. Add to this the high failure rate of NPD, often quoted at over 90%, and NPD has to be seen as a priority for all businesses to understand, systemise and develop so that they can remain both profitable and competitive.
The short course is designed to be delivered as a 2 day programme however each day could be delivered as a stand-alone.
Day 1
- Knowledge required for successful NPD planning.
- Where do new ideas come from?
- Consumer trends
- The NPD Process
- How to test a new concept
Day 2
- Effective communication to and negotiation with, customers and the product launch.
- Maximising the opportunity
- Effective negotiation
- Getting listed
- Communication channels
For further information please visit www.regionalfoodacademy.org - this course is typically held at the Regional Food Academy, however we can deliver it in a location of your choice.
Contact Us
Emma Welch
Short Course Officer
Email: Click here to contact Emma Welch
Telephone: +44 (0)1952 815300
