Agriculture with Marketing

The Course

The public perception of agriculture and food production is vitally important as the range of products available continues to grow and consumers become more discerning in what they buy. Appropriate marketing of agricultural products and food in all sectors of the supply chain, from ‘farm to fork’, is essential to maintain a dynamic and vibrant industry.

This course is designed to produce marketing professionals with a strong background in agricultural production. Students complete a general first year, with an emphasis on production agriculture, before opting to study more specialist marketing modules such as Food Marketing, Integrated Marketing Communication, Consumer Behaviour and Supply Chain Management. Optional modules include Farm Assurance and Quality, and Food Law, Policy and Bioethics.

Students with an interest in business management and marketing may also wish to consider the course in Agri-Food.

The Placement

You will be placed in paid employment in one of a variety of businesses depending on your career aspirations and experience. This may be in any sector of the food chain from farms to supermarkets. The skills, contacts, confidence and knowledge students develop during placement year are highly valued by employers, as our excellent graduate employment record shows.

The Future

Production agriculture is only a small part of the food chain. There are a larger number of men and women employed in those companies which supply production agriculture and those that purchase and further process agricultural products. Potential employers include a variety of organisations ranging from individual entrepreneurs to multinational companies, marketing a diverse range of products and services. All these employers need individuals with a sound understanding of agricultural production combined with a deep understanding of agri-business and marketing.