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BSc (Hons) Business Management with Marketing

Key information

Select year of entry

Level of study


UCAS code

Institution code: H12


4 years (full-time) including a one-year work placement. A three year programme is available for applicants with at least two years, full-time relevant work experience.

Start date

September 2022


Harper Adams University campus (and location of work placement)*

Typical offer

88 - 104 UCAS points for A level students. See below for details of entry requirements for other accepted qualifications.

A dual-accredited, fully rounded degree to shape you into the type of sustainable business manager the world needs.

What is Sustainable Management? Businesses today have to ensure they can sustain not only profitability, but also their workforce, their values and the planet around them.

Skills such as financial management are important, but the best leaders embrace creativity, understand their markets, and know how to get the best from people – their most valuable assets. This course goes beyond basic business administration. With Harper, you will focus on the wider picture, applying your knowledge and skills to build an exciting, rewarding career in any business sector.

The Harper Advantage

  • A full placement year in industry as part of your degree, enabling you to put knowledge into practice, develop your network and discover your future ambitions
  • More than 15 placement-scholarships open to students on Business Management routes – offering guaranteed placement year job and additional financial support; plus a range of non-placement scholarships.
  • Dual-accredited degrees: By enrolling on this degree, you will become eligible to register with the Institute of Leadership and Management and work towards a level 5 Awards of Certificate in Management and Leadership; and also to gain qualifications through the Chartered Institute of Marketing Graduate Gateway.
  • A business network from day – as you learn alongside future professionals from the food, rural, engineering, environmental and other sectors
  • Harper Business Plus – a series of extra-curricular events and learning opportunities to broaden your perspectives
  • Harper Enterprise – specialist entrepreneurial support to help you take the first steps toward a profitable venture.


These courses are for those who wish to pursue a career in business management in a wide range of sectors. Over recent years, Harper Adams graduates have entered a variety of careers in marketing, accountancy, consultancy, sales, recruitment, publishing, purchasing, web design, event management and financial services to name but a few. Students who wish to start their own business have found the knowledge they have developed during the course has enabled them to go down the self-employed route.


4 years (full-time) including a one-year work placement. A three year programme is available for applicants with at least two years, full-time relevant work experience. Please contact Admissions for further information on this option.

Entry requirements for 2022

Use the drop-down tool to select the qualifications you have or are working towards to see what grades would be required for access to this programme. If you can’t see your qualification or would like any assistance with entry requirements, telephone the admissions team on 01952 815000, email or complete a form to enable them to contact you.

Course fees

The latest fees for this course can be found in our undergraduate fees and funding section. You will also find course related costs, specific to this course in this area.

What will I study?

Study time

The percentage of time spent in different learning activities for this year of study:

Assessment methods

This is the breakdown of assessment methods for this year of study:

Optional modules are indicative and may be subject to change.

Not sure which course is right for you? Try our Course Comparison tool to compare modules taught on different courses.

Teaching and learning

What you study

The course develops a range of transferable skills such as communication, analytical and critical thinking, problem solving and creativity, to name a few. This prepares you for a career across a wide range of sectors.

The course structure involves studying a range of business modules so that you can understand how a business operates with an emphasis on management and marketing. You will be able to draw up a business plan, develop a marketing strategy and provide recommendations to a local business via a management consultancy project. The range of modules studied and the real-life experience gained during a year on placement gives you a good start on the career ladder.

Teaching and learning

Learning at Higher Education level is a big step up from further education so we make sure you get lots of advice and support. Everyone learns differently and in the workplace you’ll need to work in different ways, so we make sure our courses test you in every way possible. Therefore, you will attend lectures and tutorials, undertake regular hands-on practical work, sit exams, and complete coursework assignments. Topics are designed carefully based on real-world situations, such as producing a marketing plan or looking at how a company could make better use of IT, using a company of your choice. All students undertake a major project in their final year concentrating on a topic that is of particular interest to them.

* During the Covid-19 Pandemic the University is delivering blended learning. Government guidance is being constantly reviewed to establish the learning events which can be delivered face to face. Please refer to our frequently asked questions for further details.

Assessment methods

Assessment is via a balance of coursework and examination. Students receive written feedback on all course work to help them improve. In addition, first-year students undertake examinations in three subjects at the end of the first term to enable them to gauge how they are progressing and feedback is provided on these exams. Coursework may be reports, presentations or portfolios and may be produced individually or in a team.

Work placement

BSc students undertake work placement in their third year. You will build on the foundations of your early studies during the one-year placement period. This will enable you to not only put theory into practice but witness at first-hand the challenges which face all business managers.

This placement could be spent in the UK or overseas. Recent employers, across a wide variety of sectors, have included Brown and Co, Anglia Farmers Ltd, Eddie Stobart, Claas UK and West London Gun Room.


Accredited by: Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Harper Adams University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Chartered Institute of Marketing logo

Accredited by: Institute of Leadership and Management (ILM)

This course is accredited by the Institute of Leadership and Management.

The Institute of Leadership and Management (ILM) is the UK’s leading provider of professional management qualifications, and accreditation means recognising each others’ commitment to vocational learning. We’ve mapped learning outcomes of our degrees with the learning outcomes of their awards, so when pass your Harper Adams business degree you’ll have passed the ILM qualification too. What’s more, you get a lifelong ‘digital credential’, an online badge of achievement to promote your capabilities in the job market and other ILM benefits too.

Institute of Leadership and Management logo

Course life

Key university facts

No. 1

In the UK for graduate employment.

(Graduate Outcomes 2020)


We work with more than 700 businesses to deliver, develop and drive forward higher skills.

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Whilst every opportunity has been taken to ensure the accuracy of the information on this course page, Harper Adams University wishes to emphasise that the content is regularly reviewed and is subject to change from time-to-time as required. Our courses undergo reviews to ensure they are flexible, relevant and as up-to-date as possible.

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