Institution code: H12
4 years (full-time) including a one-year work placement
Harper Adams University campus (and location of work placement)
Modern business is a dynamic environment in which to work. Customer wants and needs constantly change. The technology managers rely on is also changing at an ever-faster pace. New products and services are launched into already crowded markets on a regular basis. Such an environment can be challenging but a qualification in Business Management with Marketing prepares you for the rigours of modern business life, enabling you to exploit the exciting opportunities available.
The Business Management with Marketing degree enables students to acquire transferable business skills and general business knowledge that will be useful in all aspects of business, whether in the public or private sector.
Students are able to register with the Chartered Management Institute and gain a Level 5 Award in Management and Leadership alongside their degree programme.
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BSc students undertake work placement in their third year. You will build on the foundations of your early studies during the one-year placement period. This will enable you to not only put theory into practice but witness at first-hand the challenges which face all business managers.
This placement could be spent in the UK or overseas. Recent employers, across a wide variety of sectors, have included Brown and Co, Anglia Farmers Ltd, Eddie Stobart, Claas UK and West London Gun Room.
Accredited by: Chartered Institute of Marketing (CIM)
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners Harper Adams University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
The course develops a range of transferable skills such as communication, analytical and critical thinking, problem solving and creativity, to name a few. This prepares you for a career across a wide range of sectors.
The course structure involves studying a range of business modules so that you can understand how a business operates with an emphasis on management and marketing. You will be able to draw up a business plan, develop a marketing strategy and provide recommendations to a local business via a management consultancy project. The range of modules studied and the real life experience gained during a year on placement gives you a good start on the career ladder.
Learning at Higher Education level is a big step up from further education so we make sure you get lots of advice and support. Everyone learns differently and in the workplace you’ll need to work in different ways, so we make sure our courses test you in every way possible. Therefore, you will attend lectures and tutorials, undertake regular hands-on practical work, sit exams, and complete coursework assignments. Topics are designed carefully based on real world situations, such as producing a marketing plan or looking at how a company could make better use of IT, using a company of your choice. All students undertaken a major project in their final year concentrating on a topic that is of particular interest to them.
Assessment is via a balance of course work and examination. Students receive written feedback on all course work to help them improve. In addition, first year students undertake examinations in three subjects at the end of the first term to enable them to gauge how they are progressing and feedback is provided on these exams. Course work may be reports, presentations or portfolios and may be produced individually or in a team.
These courses are for those who wish to pursue a career in business management in a wide range of sectors. Over recent years, Harper Adams graduates have entered a variety of careers in marketing, accountancy, consultancy, sales, recruitment, publishing, purchasing, web design, event management and financial services to name but a few. Students who wish to start their own business have found the knowledge they have developed during the course has enabled them to go down the self-employed route.