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BSc


Agri-Food Marketing with Business

Year of entry

UCAS code

OD03
Institution code: H12

Duration

4 years

Start date

September 2020

Location

Harper Adams University campus (and location of work placement)

Modern business is a dynamic environment where customer wants and needs constantly change.   New products and services are launched into already crowded markets on a regular basis.  The technology that managers rely on is also changing at an ever faster pace. Modules studied include agriculture in year 1 and in subsequent years understanding food and the consumer, alongside a range of business modules. Students will be able to apply their knowledge to deal with issues and opportunities facing the agri-food supply chain and put this into practice during their placement year. By critically analysing the social economic, legal, technological, ethical and environmental contexts of the provision of goods and services from farm to fork students will gain an understanding of the global, regional and local contexts.

Students who undertake the BSc degree (also referred to as an Ordinary degree) will typically complete their award in four years (including an industrial placement year), with successful completion of the award graded as either a pass (with commendation) or pass. The main difference between this and a BSc (Hons) degree, is the reduced volume of study and assessment required by the BSc degree. The BSc degree and the BSc (Hons) degree share a common first year, which provides an opportunity for transfer between the two degree types subject to academic performance.

Entry requirements for 2020

What will I study?

Study time

The percentage of time spent in different learning activities for this year of study:

Assessment methods

This is the breakdown of assessment methods for this year of study:

Not sure which course is right for you? Try our Course Comparison tool to compare modules taught on different courses.

Work placement

BSc students undertake work placement in their third year. The one-year placement will help you put theory into practise in a commercial environment. Recent placement employers have included Noble Foods, Asda, Frontier Agriculture Ltd, Dairy Crest, Promar International, MMUK and Univeg UK. Students have undertaken roles as diverse as promotions co-ordination, financial management and planning, product range management, quality control and market research.

Teaching and learning

What you study

The courses are built around a balanced programme of marketing, business, agriculture and food production so that you fully understand the concept of field to fork.

In the 1st year you study animal and crop production alongside a range of business modules but in subsequent years you move away from the “field” and learn how to satisfy the needs of customers in business to business and business to consumer relationships.

Teaching and learning

Learning at Higher Education level is a big step up from further education so we make sure you get lots of advice and support. Everyone learns differently and in the workplace you’ll need to work in different ways, so we make sure our courses test you in every way possible. Therefore, you will attend lectures and tutorials, undertake regular hands-on practical work in the laboratories or on the farm,  sit exams, and complete coursework assignments. Guest speakers and visits to industry all support the learning.  All students undertaken  a  major project in their final year concentrating on a topic that is of particular interest to them.

Assessment methods

Assessment typically comprises between 10 and 12 assessments in each academic year. Overall across the course there is a greater proportion of assessment by coursework than exam, allowing students to apply knowledge and understanding in a more realistic context.

Assessment methods are diverse and typically include reports, presentations, portfolios, exams, and placement assignments.  A range of formative assessment methods are used including multiple choice quizzes, mock exam questions with feedback, in-class verbal and written tests, and individual and peer review feedback on assignment progress. Precise details of summative and formative assessment are specified in each module descriptor.

Careers

The careers of agri-food business graduates span the whole food supply chain, from agricultural merchants and pharmaceuticals companies to food manufacturers, distributors, retailers and traders. A combination of business and marketing skills plus technical awareness, make graduates attractive to organisations in the agri-food sector.

The transferable nature of the commercial skills developed enables graduates to work in government, trade and overseas development organisations, banks, specialist market research agencies and consultancies. Many have also found that this qualification equips them to set up and successfully run their own food, farm or rurally-based enterprise.

97% Employability

Harper Adams University has the best and most consistent long-term graduate employment performance in specialist agri-food higher education

(HESA 2018)

Contacts

For course related enquiries please contact:

Admissions
Telephone: +44 (0)1952 815 000
Email: admissions@harper-adams.ac.uk

Course manager

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