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    Staff Directory

    Tony Asson

    BSc (Hons)

    Senior Lecturer

    Teaching Duties

    • Farm business management  and  policy  for  undergraduate  and  postgraduate  students
    • Short courses on business planning & appraisal and new business opportunities

    Research  Interests

    • Analysing farm and rural  business performance
    • Assessing Critical Success Factors (CSF's) and Key Performance Indicators (KPI's) within the rural land based  sector
    • Business planning
    • Market research into new business opportunities within the rural land based sector
    • Consultant for

    Professional Memberships

    • Member of the Institute of Agricultural Management

    Academic Department: Agriculture and Environment

    Tel: +44 (0)1952 815257

    Fax: +44 (0)1952 814783

    Office: Jubilee Adams, Tudor Lodge and NW Building

    Research profile: ORCID


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    GuildHE Research Repositories is a joint repository for research outputs designed to capture the work of individuals and institutions who are Members of GuildHE.

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    Harper Adams University supports Food and Farming Futures, the online land-based library.

    Additional Information

    Have produced work on behalf of HAU for government department and NGO's on a local, regional and national level.

    Consultant  on  reachout  and research  work for the university for a wide range of clients from individual rural businesses & companies to local, regional and national government departments and NGO's.

    Other Roles

    Write bids and tenders for research/ reachout projects for & LFABM department.


    Research projects



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