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Staff Directory

Patricia Parrott

MBA, PGDip Ed; PGDip.M., Chartered Marketer, Senior Fellow HEA.

Principal Lecturer Agri-food Marketing / University Placement Coordinator

Teaching Duties

  • Principal Lecturer in Agri-food Marketing
  • Associate Head of Department
  • University Placement Co-ordinator
  • Undergraduate/Postgraduate - Agricultural Marketing, Marketing Management modules


Research Interests

  • Professional Doctorate in Education EdD  (pending)
  • Agri-food supply chain management topics, from farm to consumer across all food groups.
  • Poultry and Pig sector - related to consumer and stakeholder research topics (involved in European Collaborative Reserach project 2020)
  • Temperton Fellow – Scholarship into ‘Consumer Perceptions of the Poultry Industry’.
  • Farmers Club Postgraduate Charitable Trust Scholarship - to research the ‘Egg Industry- The Market Drivers, Consumer Demand and Innovation’ in both USA and the UK

Professional Memberships

  • Chartered Institute Marketing – Chartered Marketer
  • Chartered Institute Marketing – Committee member Food Drink and Agriculture.
  • World Poultry Science Association
  • ASET - Trustee and lead on Research

Academic Department: Food Technology and Innovation

Tel: +44 (0)1952 815273

Office: 105 Regional Food Academy

Research profile: ORCID


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Additional Information
  • Currently part of European collaborative research team looking at Pig and Poultry Low Input, Outdoor Welfare (PPILOW) 2020.  
  • Currently part of International reserach team looking at impact of Work Integrated Learning on entrepreneurial behaviour.
  • Currently using multimodal methodology exploring Bourdieu and Brand Me with students in HE.
  •  Numerous conference papers and discussion papers

Other Roles

  • Trustee of ASET - Lead on Research.
  • University Placement Co-ordinator
  • Placement Manager for Business, Agrifood, Food Retail and Food courses (past).
  • Womens Food and Farming Union ( past Executive member and Chairman)



You can contact Patricia Parrott if you would like to discuss any of the following course modules:



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