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Staff Directory

Tony Asson

BSc (Hons)

Senior Lecturer

Teaching Duties

  • Farm business management  and  policy  for  undergraduate  and  postgraduate  students
  • Short courses on business planning & appraisal and new business opportunities

Research  Interests

  • Analysing farm and rural  business performance
  • Assessing Critical Success Factors (CSF's) and Key Performance Indicators (KPI's) within the rural land based  sector
  • Business planning
  • Market research into new business opportunities within the rural land based sector
  • Consultant for Ruralconsultancy.com

Professional Memberships

  • Member of the Institute of Agricultural Management

Academic Department: Land, Farm and Agribusiness Management

Tel: +44 (0)1952 815257

Fax: +44 (0)1952 814783

Office: AC20 Aspire Centre

Research profile: ORCID


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CREST Collections is a joint repository for research outputs designed to capture the work of individuals and institutions who are Members of the Consortium for Research Excellence, Support and Training.

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Harper Adams University supports Food and Farming Futures, the online land-based library.

Additional Information

Have produced work on behalf of HAU for government department and NGO's on a local, regional and national level.

Consultant  on  reachout  and research  work for the university for a wide range of clients from individual rural businesses & companies to local, regional and national government departments and NGO's.

Other Roles

Write bids and tenders for research/ reachout projects for ruralconsultancy.com & LFABM department.




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