Posted 16 July 2012
I enjoyed being part of the advert, it was a unique experience being involved with a professional TV crew with such high standards.
The production of the first Harper Adams television advert has been an ambitious venture and it is at the heart of a long-term strategic marketing campaign aimed at raising awareness of the University.
Not only did it need to give potential students, parents and employers a full flavour of Harper Adams and help them to engage with it, but also had to introduce the broader issues of food security to a mass audience - all in just 30 seconds!*
Here at Harper Adams, we believe the finished product fuses all of this beautifully - take a look and see what you think. The advert features 'real' students and members of staff at Harper Adams, which we felt was important to connect with our audience. Watch our Making Of... video for a behind-the-scenes look at the adverts development, and read more about the cast below.
Initially launched on the 16 July 2012 in Wales to promote our attendance at the Royal Welsh Show later that month, overtime the advert has been adapted and broadcast in other regions to promote other activities, shows and events.
*the video shown is a specially extended 60 second version used for promotion at shows and events