As Research Group lead of the Global Institute for Agri-Tech Economics, my research focuses on the application of economics, data, and systems thinking to support better decision-making in agriculture, food systems, and environmental management. Working collaboratively with industry, government, and international research partners, I develop evidence-based approaches that evaluate how technologies, policies, and management strategies affect economic performance, environmental sustainability, and societal outcomes. By integrating scientific, economic, and behavioural insights, my work seeks to improve productivity, resilience, and sustainability across agricultural systems and value chains.
Academic Department: Harper Adams Business School
Research: Global Institute for Agri-Tech Economics (GIATE)
Research: Agroecology for Sustainable Food Systems
Research: Centre for Social Science
Tel: +44 (0) 1952 815 303
Office: MB67 Main Building
Research profile: ORCID
Research profile: ResearcherID.com
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