Harper Adams alumnus Charlie Beaty, 24, is getting behind 2019's Love Lamb Week and has been featured in an article by Farming UK.
Charlie's family run a flock of 300 breeding ewes on their mixed farm in Warwickshire. The sheep enterprise fits around the arable and cattle work. The ewes and lambs are grazed over 200 acres of permanent pasture alongside 20-30 cows and 30-40 beef stores.
The £1.4 million marketing campaign runs for one week, from September 1 to 7 and aims to boost consumer attitudes towards the meat at a time when it is in peak supply. In its fifth year, the week has become an industry-wide initiative with supermarkets promoting lamb recipes, and support from groups such as the NFU, Red Tractor and AHDB.
The week is a good opportunity for farmers to showcase the high-quality lamb produced here in the UK. Producers are already sharing the environmental benefits of producing lamb by explaining how their sheep are grazed on permanent pasture which helps absorb carbon dioxide from the atmosphere.
Read more about Charlie and why she's backing Love Lamb Week here https://www.farminguk.com/news/farmers-to-encourage-public-to-eat-more-british-lamb_53523.html.