Harper Adams University are working in collaboration with Hybu Cig Cymru (HCC) to bring consumers together to survey their interest in lamb and better understand meat quality.
The Welsh lamb meat quality project will begin its trials in February, gathering data together from across the UK to better understand consumers' wants and needs. The consumer event requires people over the age of 18 that are regular consumers of lamb - more than once a month of any cut - to come to Harper Adams' campus to try samples of lamb and talk to the industry professionals from HCC about their thoughts and opinions.
Over one hundred people are needed for the tasting, held on 18, 19 and 20 February. There are three sessions per day, beginning at 17:00, 18:30, and 20:00. Each of the sessions can accomodate large groups and individuals where, for each group of 20 people, £200 will be given for their time and input.
There are several groups already involved in the project including Newport Food Frenzy who will be donating the money they raise to Alzheimer's Research UK and fund their x-ray facilities. It is an excellent opportunity to support the local area around Harper Adams while also collating more data to help better the understanding of the food industry.
Both staff, students, and the general public are invited to register their interest here or by calling 01952 815004. To hear more about the event, listen out on 9 February for Annette Creedon who will be speaking on BBC Radio Shropshire about all things Harper and food.