Jemima brings PuddleDuk to Harper Adams

Many of our students pick up entrepreneurial skills while studying, developing their own ventures to bring their visions to life alongside their degree work. This is true of fourth year BSc (Hons) Rural Enterprise and Land Management student Jemima Lewis-Jones who has created her own clothing line, PuddleDuk.

While on her placement year as a trainee surveyor, Jemima was struck by inspiration. She said: “My idea of PuddleDuk came to me one day of my placement on my lunch break.

“I love products that reflect my love for comfortable, casual and timeless items of clothing. The aim of the brand was to introduce an affordable, good quality clothing line that will one day become a household known brand.

“Art and design has always been a passion of mine and I have worked hard over lockdown to build a business and to reflect this in each of my designs.”

Over the course of lockdown, Jemima has designed her products, set up her own website and social media platforms to promote her clothing range. She is looking for student feedback on the products with the possible development of student discounts; you can reach out to Jemima via her Instagram and Facebook.

While committed to her project, Jemima still remains engaged with her studies. She said: “My degree is demanding and rewarding.

“I was told about Harper by my friends at home as they also studied at Harper. I was inspired by an ex-REALM student, Jonty Cliffe, as he introduced a new side of agriculture to me which wasn't just intense labour.

“My university experience has built my confidence and, with the support of the learning support team, I have had the help to get those few extra marks that make all the difference!”