Food - experiencing more than just taste

Vital work has been taking place in the Harper Adams University Food Academy to connect food producers to their eventual consumers’ sensory experience.

“The sensory experience of food is about much more than taste. To ensure the end product delivers the right all-round experience when consumer, producers need to factor in the full sensory experience at every stage," explains Dr Wilatsana Posri, who has been acting as a consultant to companies, many of which traditionally focussed on the primary production stage, which see the value of connecting more with the end consumer.

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