Harper Adams marks #Farm24

This week saw the agricultural sector’s biggest online event - #Farm24.

The annual event marks 24 hours in British Farming, and is driven by Farmers Guardian and supported by Morrisons.

It uses the power of social media to show the breadth of British farming, to show what a typical day can look like – and to help bring the journey from farm to fork to life for thousands of people across the UK.

As the nation’s leading specialist University for food production and technology, animal health and wellbeing, Harper Adams pledged our support for the event – as you can hear from our Vice-Chancellor, Professor Ken Sloan:

Hear from the Vice-Chancellor of Harper Adams University, Professor Ken Sloan about the importance of supporting British Farming - a vital industry that produces high-quality food whilst taking care of our beautiful countryside! ??#FARM24 #harpertogether pic.twitter.com/fgADrfB1xE

— Harper Adams University (@HarperAdamsUni) August 3, 2023

 

 

 

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Throughout the day we shared stories on our Instagram account, with our followers voting to choose which particular parts of our 494 hectare Future Farm they wanted to see - from the wearable technology the cows in our Smart Dairy are equipped with, to some of the cute lambs from our sheep flock. 

Farm24# was also supported by our Students’ Union:

And the School of Sustainable Food and Farming:

Keep up with our #Farm24 journey around the @HarperAdamsUni Future Farm

??https://t.co/38AaTuPSNL pic.twitter.com/ZZA3mQWkEt

— School of Sustainable Food and Farming (@TheSSFF) August 3, 2023

 

 

 

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 (see the SSFF Insstagram account for more from their day!)

Meanwhile, our students, alumni and employees all got involved, as this social media roundup shows.

Our Postgraduate students got involved: 

Good Morning from these lovely heifers who live just next to my horses.

It’s #Farm24 today.

Coming from a non-agricultural background I’m very proud to work every day supporting our farmers and the whole supply chain from farm to fork. pic.twitter.com/ACjFEdu6yQ

— Annie Williams (@nutrition_annie) August 3, 2023

As did our placement students, from Bridget and Thomas at Kubota: 

To Jo-Anne at Northern Ireland's Livestock and Meat Commission:

 Our employees shared their thoughts on the day: 

Feed efficiency has significant impacts on growth, performance, economic cost and environmental impacts of beef production. Great to be able to measure it at the individual animal level at ?@HarperAdamsUni? to move the industry forwards. #Farm24 pic.twitter.com/AnBUQQirha

— Prof. Jude Capper ?????? (@Bovidiva) August 3, 2023

 As did our current students: 

Here @rookeryfarms we are all supporting #FARM24 #FARM24 is agricultures biggest digital extravaganza that shows the role of British Farmers.@Morrisons @FarmingCAN @leaf_farming @farmersguardian #farming pic.twitter.com/AprGVa1VDy

— Berkshire Farm Girl ???????? (@LittleBigFarm) August 3, 2023

Our most recent recruit Emily Richardson, @CLANorth @CLAtweets team's Graduate Rural Surveyor supports #Farm24 - and she is also from a farming family near Bedale, is currently studying towards Chartered status at @HarperAdamsUni pic.twitter.com/zKdGIBZyzd

— CLA North (@CLANorth) August 3, 2023

And our alumni (including some working on the campaign with Farmers Guardian)

Meat our teams: Agriculture Production Manager, Dominic Lucas, joined Avara as graduate after studying at Harper Adams university and is now responsible for a number of our contract farms. This year Dom was awarded the NFU Poultry Trainee Award.#Farm24 @FarmersGuardian pic.twitter.com/K8cM7soV4i

— AvaraFoods (@AvaraFoods) August 3, 2023

Thanks to our #sustainableagriculture 2023 graduates, we are able to share these fantastic photos for @FarmersGuardian #farm24 today - farmers from across #Uganda, #Kenya and #Ghana helping to celebrate this #farming event! Thank you to farmers worldwide! pic.twitter.com/DR3P180xQL

— Marshal Papworth (@MarshalPapworth) August 3, 2023

 

 

 

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Early start this morning for #FARM24 kicking off the campaign at 5am with fellow FG journo @FGRachaelBrown!!

Pledge, pledge, pledge your support on this super duper important day!

It’s all about our GREAT BRITISH FARMERS today ???? @FarmersGuardian @FarmingCAN @Morrisons pic.twitter.com/jCI3Qx6A2b

— Katie Fallon (@FGKatieFallon) August 3, 2023

 It was a packed and busy day, and a great way to show off British Farming at its best - so thanks to all our students, employees, alumni, partners and more who took part, told their stories - and did their bit to mark a great day in the British farming calendar.

In case you missed it... ??

Yesterday we put it to our Instagram followers to decide what they wanted to see from our fantastic on-campus farm for #FARM24. Here's what we got up to...

Make sure you check out our social media roundup too: https://t.co/TsKCaFlR87 #harpertogether pic.twitter.com/WCe3VEYuSc

— Harper Adams University (@HarperAdamsUni) August 4, 2023