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BSc (Hons) Agri-Food Marketing with Business

Key information

Select a year of entry

Level of study

Undergraduate

UCAS code

DN45
Institution code: H12

Duration

4 years (full-time) including a one-year work placement. A three year programme is available for applicants with at least two years, full-time relevant work experience.

Start date

September 2022

Location

Harper Adams University campus (and location of work placement)*

Typical offer

88 - 104 UCAS points

A dual-accredited professional degree, with a strong focus on the consumers’ view and the global food supply chain.

Set your sights firmly on the consumer and the sensitivities of the global food supply chain with this pathway, which will take you on an education journey from field to fork, broadening your understanding of the different needs, challenges and opportunities at every stage of the global food supply chain.

The industry is complex and dynamic – and as consumers become more demanding and companies have to consider their environmental and ethical responsibilities, agri-food becomes and increasingly exciting and challenging employment sector.

This course develops skills across business, agriculture and food disciplines, producing well-qualified managers who are sought after in the agri-food sector. You’ll have a strong focus on how food is produced and marketed, supply chain management and logistics and, vitally, financial decision making.

The Harper Advantage

  • A full placement year in industry as part of your degree, enabling you to put knowledge into practice, develop your network and discover your future ambitions
  • More than 15 placement-scholarships open to students on Business Management routes – offering guaranteed placement year job and additional financial support; plus a range of non-placement scholarships.
  • Dual-accredited degrees: By enrolling on this degree, you will become eligible to register with the Institute of Leadership and Management and work towards a level 5 Awards of Certificate in Management and Leadership; and also to gain qualifications through the Chartered Institute of Marketing Graduate Gateway.
  • A business network from day – as you learn alongside future professionals from every stage of the food supply chain
  • Harper Business Plus – a series of extra-curricular events and learning opportunities to broaden your perspectives
  • Harper Enterprise – specialist entrepreneurial support to help you take the first steps toward a profitable venture.

Careers

The careers of agri-food business graduates span the whole food supply chain, from agricultural merchants and pharmaceuticals companies to food manufacturers, distributors, retailers and traders. A combination of business and marketing skills plus technical awareness, make graduates attractive to organisations in the agri-food sector.

The transferable nature of the commercial skills developed enables graduates to work in government, trade and overseas development organisations, banks, specialist market research agencies and consultancies. Many have also found that this qualification equips them to set up and successfully run their own food, farm or rurally-based enterprise.

Duration

4 years (full-time) including a one-year work placement. A three year programme is available for applicants with at least two years, full-time relevant work experience. Please contact Admissions for further information on this option.

Entry requirements for 2022

Use the drop-down tool to select the qualifications you have or are working towards to see what grades would be required for access to this programme. If you can’t see your qualification or would like any assistance with entry requirements, telephone the admissions team on 01952 815000, email admissions@harper-adams.ac.uk or complete a form to enable them to contact you.

Course fees

The latest fees for this course can be found in our fees and funding section. You will also find course related costs, specific to this course in this area.

What will I study?

Study time

The percentage of time spent in different learning activities for this year of study:

Assessment methods

This is the breakdown of assessment methods for this year of study:

Not sure which course is right for you? Try our Course Comparison tool to compare modules taught on different courses.

Teaching and learning

What you study

The courses are built around a balanced programme of marketing, business, agriculture and food production so that you fully understand the concept of field to fork.

In the 1st year you study animal and crop production alongside a range of business modules but in subsequent years you move away from the “field” and learn how to satisfy the needs of customers in business to business and business to consumer relationships.

Teaching and learning

Learning at Higher Education level is a big step up from further education so we make sure you get lots of advice and support. Everyone learns differently and in the workplace you’ll need to work in different ways, so we make sure our courses test you in every way possible. Therefore, you will attend lectures and tutorials, undertake regular hands-on practical work in the laboratories or on the farm,  sit exams, and complete coursework assignments. Guest speakers and visits to industry all support the learning. All students undertake a major project in their final year concentrating on a topic that is of particular interest to them.

* During the Covid-19 Pandemic the University is delivering blended learning. Government guidance is being constantly reviewed to establish the learning events which can be delivered face to face. Please refer to our frequently asked questions for further details.

Assessment methods

Assessment is via a balance of coursework and examination. Students receive written feedback on all coursework to help them improve. In addition, first-year students undertake examinations in two subjects at the end of the first term to enable them to gauge how they are progressing and feedback is provided on these exams. Examples of assessments may include a group of 3 students present on a specific issue in food production – e.g. pesticide residues in crops / fresh produce – and how the relevant farm assurance schemes requirements effectively manages the risk to levels which remove the problem/risk from the food chain.

Work placement

BSc students undertake work placement in their third year. The one-year placement will help you put theory into practise in a commercial environment. Recent placement employers have included Noble Foods, Asda, Frontier Agriculture Ltd, Dairy Crest, Promar International, MMUK and Univeg UK. Students have undertaken roles as diverse as promotions co-ordination, financial management and planning, product range management, quality control and market research.

Accreditation

Accredited by: Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Harper Adams University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Accreditation

Accredited by: Institute of Leadership and Management (ILM)

This course is accredited by the Institute of Leadership and Management.

The Institute of Leadership and Management (ILM) is the UK’s leading provider of professional management qualifications, and accreditation means recognising each others’ commitment to vocational learning. We’ve mapped learning outcomes of our degrees with the learning outcomes of their awards, so when pass your Harper Adams business degree you’ll have passed the ILM qualification too. What’s more, you get a lifelong ‘digital credential’, an online badge of achievement to promote your capabilities in the job market and other ILM benefits too.

Course life

Contacts

For course related enquiries please contact:

Admissions
Telephone: +44 (0)1952 815 000
Email: admissions@harper-adams.ac.uk

Key university facts

No. 1

In the UK for graduate employment.

(Graduate Outcomes 2020)

700

We work with more than 700 businesses to deliver, develop and drive forward higher skills.

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Disclaimer

Whilst every opportunity has been taken to ensure the accuracy of the information on this course page, Harper Adams University wishes to emphasise that the content is regularly reviewed and is subject to change from time-to-time as required. Our courses undergo reviews to ensure they are flexible, relevant and as up-to-date as possible.

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