Businesses are constantly having to face threats of competitors in a rapidly changing globalised world where the technology that managers rely on is also changing at an ever faster pace. New products and services are launched into already crowded markets on a regular basis and an understanding of business and marketing techniques to ensure success in the market place is essential. A BSc in Business Management with Marketing will prepare students for these encounters and give them the skills to develop opportunities in any sector. Students will develop a range of skills to work both in a team and independently and to demonstrate competence and attitudes required in a professional working life. The course prepares students for a career in business and there is the opportunity to transfer to a BSc (Hons) Business Management with Marketing.
Students who undertake the BSc degree (also referred to as an Ordinary degree) will typically complete their award in four years (including an industrial placement year), with successful completion of the award graded as either a pass (with commendation) or pass. The main difference between this and a BSc (Hons) degree, is the reduced volume of study and assessment required by the BSc degree. The BSc degree and the BSc (Hons) degree share a common first year, which provides an opportunity for transfer between the two degree types subject to academic performance.
The percentage of time spent in different learning activities for this year of study:
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BSc students undertake work placement in their third year. You will build on the foundations of your early studies during the one-year placement period. This will enable you to not only put theory into practice but witness at first-hand the challenges which face all business managers.
This placement could be spent in the UK or overseas. Recent employers, across a wide variety of sectors, have included Brown and Co, Anglia Farmers Ltd, Eddie Stobart, Claas UK and West London Gun Room.
The course develops a range of transferable skills such as communication, analytical and critical thinking, problem solving and creativity, to name a few. This prepares you for a career across a wide range of sectors.
The course structure involves studying a range of business modules so that you can understand how a business operates with an emphasis on management and marketing. You will be able to draw up a business plan, develop a marketing strategy and provide recommendations to a local business via a management consultancy project. The range of modules studied and the real life experience gained during a year on placement gives you a good start on the career ladder.
Learning at Higher Education level is a big step up from further education so we make sure you get lots of advice and support. Everyone learns differently and in the workplace you’ll need to work in different ways, so we make sure our courses test you in every way possible. Therefore, you will attend lectures and tutorials, undertake regular hands-on practical work, sit exams, and complete coursework assignments. Topics are designed carefully based on real world situations, such as producing a marketing plan or looking at how a company could make better use of IT, using a company of your choice. All students undertaken a major project in their final year concentrating on a topic that is of particular interest to them.
Assessment is via a balance of course work and examination. Students receive written feedback on all course work to help them improve. In addition, first year students undertake examinations in three subjects at the end of the first term to enable them to gauge how they are progressing and feedback is provided on these exams. Course work may be reports, presentations or portfolios and may be produced individually or in a team.
These courses are for those who wish to pursue a career in business management in a wide range of sectors. Over recent years, Harper Adams graduates have entered a variety of careers in marketing, accountancy, consultancy, sales, recruitment, publishing, purchasing, web design, event management and financial services to name but a few. Students who wish to start their own business have found the knowledge they have developed during the course has enabled them to go down the self-employed rou