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BSc


Business Management with Marketing

Year of entry

UCAS code

OD02
Institution code: H12

Duration

4 years

Start date

September 2020

Location

Harper Adams University campus (and location of work placement)

Businesses are constantly having to face threats of competitors in a rapidly changing globalised world where the technology that managers rely on is also changing at an ever faster pace. New products and services are launched into already crowded markets on a regular basis and an understanding of business and marketing techniques to ensure success in the market place is essential. A BSc in Business Management with Marketing will prepare students for these encounters and give them the skills to develop opportunities in any sector. Students will develop a range of skills to work both in a team and independently and to demonstrate competence and attitudes required in a professional working life. The course prepares students for a career in business and there is the opportunity to transfer to a BSc (Hons) Business Management with Marketing.

Students who undertake the BSc degree (also referred to as an Ordinary degree) will typically complete their award in four years (including an industrial placement year), with successful completion of the award graded as either a pass (with commendation) or pass. The main difference between this and a BSc (Hons) degree, is the reduced volume of study and assessment required by the BSc degree. The BSc degree and the BSc (Hons) degree share a common first year, which provides an opportunity for transfer between the two degree types subject to academic performance.

Entry requirements for 2020

What will I study?

Study time

The percentage of time spent in different learning activities for this year of study:

Assessment methods

This is the breakdown of assessment methods for this year of study:

Not sure which course is right for you? Try our Course Comparison tool to compare modules taught on different courses.

Work placement

BSc students undertake work placement in their third year. You will build on the foundations of your early studies during the one-year placement period. This will enable you to not only put theory into practice but witness at first-hand the challenges which face all business managers.

This placement could be spent in the UK or overseas. Recent employers, across a wide variety of sectors, have included Brown and Co, Anglia Farmers Ltd, Eddie Stobart, Claas UK and West London Gun Room.

Teaching and learning

What you study

The course develops a range of transferable skills such as communication, analytical and critical thinking, problem solving and creativity, to name a few. This prepares you for a career across a wide range of sectors.

The course structure involves studying a range of business modules so that you can understand how a business operates with an emphasis on management and marketing. You will be able to draw up a business plan, develop a marketing strategy and provide recommendations to a local business via a management consultancy project. The range of modules studied and the real life experience gained during a year on placement gives you a good start on the career ladder.

Teaching and learning

Learning at Higher Education level is a big step up from further education so we make sure you get lots of advice and support. Everyone learns differently and in the workplace you’ll need to work in different ways, so we make sure our courses test you in every way possible. Therefore, you will attend lectures and tutorials, undertake regular hands-on practical work, sit exams, and complete coursework assignments. Topics are designed carefully based on real world situations, such as producing a marketing plan or looking at how a company could make better use of IT, using a company of your choice. All students undertaken a major project in their final year concentrating on a topic that is of particular interest to them.

Assessment methods

Assessment is via a balance of course work and examination. Students receive written feedback on all course work to help them improve. In addition, first year students undertake examinations in three subjects at the end of the first term to enable them to gauge how they are progressing and feedback is provided on these exams.  Course work may be reports, presentations or portfolios and may be produced individually or in a team.

Careers

These courses are for those who wish to pursue a career in business management in a wide range of sectors. Over recent years, Harper Adams graduates have entered a variety of careers in marketing, accountancy, consultancy, sales, recruitment, publishing, purchasing, web design, event management and financial services to name but a few. Students who wish to start their own business have found the knowledge they have developed during the course has enabled them to go down the self-employed rou

97% Employability

Harper Adams University has the best and most consistent long-term graduate employment performance in specialist agri-food higher education

(HESA 2018)

Contacts

For course related enquiries please contact:

Admissions
Telephone: +44 (0)1952 815 000
Email: admissions@harper-adams.ac.uk

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