Professor Brian Revell

BA Hons. MA Econ

Professor Emeritus

Teaching Duties

Guest lectures
Doctoral postgraduate supervision

Research Interests

Agricultural policy impact analysis
International Trade
Consumer behaviour and choice
Food demand analysis
Supply chain management
Quantitative methods
China's agricultural and food sector developments

Professional Memberships

Agricultural Economics Society
International Assocation of Agricultural Economists
China Britain Business Council

Governor Profile

Governor ex officio 1998 to 2013.

Department: Office of the Deputy Vice-Chancellor

Tel: +44 (0)1952 815237

Office: M66 Main Building

Publications

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Other publications

Yaqin He, Brian J. Revell , Bofeng Leng and Zhongchao Feng (2017) The Effects ofWeather on Oilseed Rape (OSR) Yield in China: Future Implications of Climate Change Sustainability 9
B.J. Revell (2017) Brexit and Tariff Rate Quotas on EU Imports: A Complex Problem Eurochoices 16 2 forthcoming August
Revell B. j. (2016) Urban Consumer Attitudes to Fresh Produce Safety in China. Journal of Food Science and Engineering 6
B. J. Revell (2015) One Man's Meat … 2050? Ruminations on Future Meat Demand in the Context of Global Warming Journal of Agricultural Economics 66 3
B. J. Revell (2015) Meat and Milk Consumption 2050: the Potential for Demand-side Solutions to Greenhouse Gas Emissions Reduction Eurochoices 14 3
Mwebaze P., Monaghan J.,Spence N., MacLeod A. , Hare M and Revell B (2010) Modelling the risks associated with the increased importation of fresh produce from emerging supply sources outside the EU to the UK Journal of Agricultural Economics
Liu X and Revell B.J (2009) Which way forward for China's vegetable exports? British Food Journal 111, 1, 26-43
Liu X. and Revell B.J. (2009) Competitiveness changes in China's quality vegetable exports post-WTO Journal of Chinese Economics and Foreign Trade Studies 2, 2, 86-99
Revell B.J and Liu X (2006) Chain management challenges and market power in the Chinese fresh produce sector. (International agri-food chains and networks, ed. Bijman j et al. Wageningen Academic Publishers, Netherlands, 217-230)
Liu X., Revell B.J. and Fu Z. (2005) Measuring the Export Performance of China's Vegetable Sector Journal of Modern Agricultural Research (in Chinese) 25,
Fousekis P and Revell B.J. (2005) Retail fish demand in Great Britain: implications for fisheries management. Marine Resource Economics 19, 4, 495-510
Zhang X., Hu T., Revell B.J. and Fu Z. (2005) A forescasting support system for aquatic products prices in China Expert Systems with Applications 28, 119-126 (Elsevier)
Fousekis P. and Revell B.J. (2004) The demand for meat custs, meat scares and advertising in Great Britain Acta Agriculturae Scandinavica Section C 1, 3, 121-136

Additional Information

CONFERENCE PAPERS:

Fousekis P and Revell B. J. (2004) The Retail Demand for Demersal Fish in Great Britain: Proceedings of the Twelfth Biennial Conference of the International Institute of Fisheries Economics and Trade: What Are Responsible Fisheries. July 20-30 2004 Tokyo. Oregon State University November 2004. CD ISBN 0-9763432

Revell B., Liu X. and Fu Z (2004) Measuring China’s Export Competitiveness in Seafood Markets: A Strategic Management Approach. Proceedings of the Twelfth Biennial Conference of the International Institute of Fisheries Economics and Trade: What Are Responsible Fisheries. July 20-30 2004 Tokyo. Oregon State University November 2004. CD ISBN 0-9763432

Zhang X, Revell B. and Fu Z (2004) The Determinants of Aquatic Products Retail Price Fluctuations in China 1978-2000. Proceedings of the Twelfth Biennial Conference of the International Institute of Fisheries Economics and Trade: What Are Responsible Fisheries. July 20-30 2004 Tokyo. Oregon State University November 2004. CD ISBN 0-9763432

Liu X, Revell B, Fu Z. (2005) Realigning the Power in the Chinese Vegetable Supply Chain. Proceedings of the 12th International Conference on Management Science and Engineering, Inchon University, Republic of Korea 20-22 July. Harbin Institute of Technology Press pp 725-731

Liu X, Revell B, Fu Z. (2005) Market Power, Chain Management and Logistics Challenges in the Chinese Fresh Produce Sector. Paper presented at the Greater China Supply Chain and Logistics Forum and Conference, SE University Nanjing, PRC 29-30 October. Logistics Technology 2005.10 pp 151-156

Liu X, Revell B, Fu Z. (2005) The Initial Impact of WTO Membership on China’s Trade Performance in Primary Agricultural Food Products. Paper presented at CAU Centenary Conference September.

Revell B.J, Liu X (2006) The initial impact of WTO membership on China’s exports of agricultural and processed food products. Contributed paper presented at the 26th Conference of the International Association of Agricultural Economists, Brisbane, Australia, August.

Revell B J and Liu X (2007) China: A Tiger only in the East or a World Player in High Quality Fresh Produce Exports? In Proceedings of 105th EAAE Seminar on International Marketing and International Trade of Quality Food Products, Bologna, Italy, 8-10 March.

Liu X., B. J. Revell.( 2007) Fresh or Processed Vegetables- Which Way Forward for China’s Future Exports? IATRC Symposium China’s Agriculture Trade: Issues and Prospects, Beijing, China, July 8-9th

Mwbaze P, Monaghan J M, Hare M, Revell, B J, Macleod A and Spence N (2007) Procurement Options for fresh produce importation in the future and the potential risks to UK plant health. The Agricultural Economics Society 81st Annual conference, Reading University

B J Revell (2012) An analysis of consumer attitudes to food safety for fresh produce in urban China. Paper presented at the International Food and Agricultural Management Association Conference 2012; Shanghai, China June 2012

B.J Revell(2013) Will intergenerational succession and our current educational systems be sufficient to provide the next generation of farmers and researchers? Invited keynote paper. Proceedings of the 22^nd International Grassland Congress, Sept. 2013, Sydney Australia pp 1940-1945

B. J. Revell, C. Saunders
and J Saunders (2014) Assessing the Environmental Impact of Liberalising Agricultural Trade-With Special Reference to EU-Mercosur. Paper presented at 88^th Annual conference of the Agricultural Economics Society, Paris.

B.J.Revell (2015) One Man's Meat … 2050? Ruminations on Future Meat Demand in the Context of Global Warming. Presidential Address Agricultural Economics Society Annual conference, University of Warwick, April

B.j. Revell (2017) Protectionism vs free trade: the winners and the losers. In Global Meat Trade under New political Situations. 6th international Meat Secretariat Economics Workshop, 9-12 May 2017 Paris