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Photograph of Rebecca
Staff Directory

Mrs Rebecca Payne


Head of the Food Land and Agribusiness Management Department


  • Strategic Management
  • Sales and Customer Service
  • International Marketing
  • Global Issues in the Business Environment

Research Interests

  • Developing Entrepreneurial Opportunities for students and graduates
  • Value Proposition Development (Elements of Value)
  • SMEs / Knowledge transfer
  • Social Media impact on consumer choices
  • Pedagogical Action Research - the use of exemplars/ landing your feedback

Professional Memberships

  • Senior Fellow of Higher Education Academy
  • Beta Gamma Sigma - an honours society promoting excellence in business studies
  • Member of the Chartered Institute of Marketing

Governor Profile

Head of Food Land and Agribusiness Department

Responsible for an academic department that teaches food, business, agribusiness, land and property management across multiple undergraduate and postgraduate programmes. 

With sustainability underpinning all of our courses, we focus on developing students to manage the challenges of the post-COVID world by facilitating learning around all facets of sustainability facing food land and business porfessionals.

Accreditation for RICS (Royal Institution of Rural Surveyors) and ILM (Institute of Leadership and Management) underpin the professional framework for all of the teaching delivered by my team.  Developing the entrepreneurial skillset of our students and supporting them beyond graduation is one of my personal 'missions'.


Academic Department: Food, Land and Agribusiness Management

Department: Board of Governors

Tel: +44 (0)1952 815263

Twitter: @BexBusTweets

Office: Jubilee Adams S66a (Second Floor) Jubilee Adams, Tudor Lodge and NW Building

Research profile: ORCID

Additional Information

Subject Board Chair - Land and Agribusiness Management and International Business Management (Partner institution Beijing)

Staff Governor - Harper Adams University

Research projects



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