Mary Munley joined the team at Harper Adams University in September 2014 as a Senior Lecturer in Marketing and Management. Mary has extensive corporate experience in the agri-food business sector with large, international corporates such as Cargill, Bookers and ICI. Her roles in product marketing and business development, involved launching new technology products and developing distributor development networks. Mary also has over 10 years’ experience as a marketing consultant working with SME business owners and managers helping them to develop successful business and marketing plans. She also has experience of delivering enterprise programmes in several universities and extensive work with women’s enterprise organisations including Women in Rural Enterprise (WiRE).
Since 2010 Mary has worked in higher education, and as a Fellow of the Institute of Direct and Digital Marketing, uses her business expertise to deliver undergraduate and masters’ level programmes where strategic marketing and business consultancy skills are essential. Students have benefited from her industry contacts by working on live brief assignments with exciting brands such as Aspall Cyder. Mary has experience of working in several European countries including Scandinavia and is currently learning Welsh. “I would encourage students to develop digital skills and a language option. The food industry is global and businesses are increasingly operating in a digital world. The opportunities for students with these skills are very exciting.” In her leisure time Mary is a keen photographer and wildlife recorder.
F5002C17 Marketing Communications
F7039 Marketing for the Agri-food sector
F6012C17 New Product Development
F6006C17 Consumer Behaviour
B5005C17 Introduction to Small Business Management
A6023 Veterinary Physiotherapy Professional Practice
A7049 Veterinary Physiotherapy Professional Practice