Mary Munley joined the team at Harper Adams University in September 2014 as a Senior Lecturer in Marketing and Management. Mary has extensive corporate experience in the agri-food business sector with large, international corporates such as Cargill, Bookers and ICI. Her roles in product marketing and business development, involved launching new technology products, developing distributor networks and managing award winning communications campaigns. Mary also has over 10 years’ experience as a marketing consultant working with SME business owners and managers helping them to develop and implement successful business and marketing plans. She also has experience of delivering enterprise programmes in several universities and extensive work with women’s enterprise organisations including Women in Rural Enterprise (WiRE).
Since 2010 Mary has worked in higher education, and as a Fellow of the Institute of Direct and Digital Marketing uses her business expertise to deliver undergraduate and masters’ level programmes where strategic marketing, communications and business consultancy skills are essential. Students have benefited from her innovative approaches to teaching such as working on live brief assignments with exciting brands including Halen Mon and Aspall Cyder. Mary has experience of working in several European countries , speaks French and German and is currently learning Welsh. “I would encourage students to develop digital skills and a language option. The food industry is global and marketing communications increasingly digital. The opportunities for students with these skills are very exciting.”
F5007 Integrated Marketing Communications
F7005 Marketing for the Agri-food sector
B5015 Market Research
F6008 Consumer Behaviour
B5012 Introduction to Business Management
You can contact Mary Munley if you would like to discuss any of the following course modules: