Staff Directory
Alastair Boot
BSc (Hons), MBASenior Lecturer in Retail Marketing and Management, Placement Manager
Farmer, grocer, teacher!
Using my leadership experience in both farming and retail and the academic strength of my MBA, my aim is to bring value to students at Harper Adams University wherever in the food chain they are most interested.
Using my industry experience of developing talent, I will help both Food and Business students achieve early-career success in my role of Placement Manager.
My teaching focus is food marketing and retail. My specialist interests are farm retail and retail customer loyalty.
Professional Memberships
Fellow, Higher Education Academy
Academic Department: Food, Land and Agribusiness Management
Tel: 01952 815419
Twitter: @AlastairBoot
Office: Tudor Lodge 2
Additional Information
Co-author: Food Retail Buying (L6, starts October 2021)
Module leader: Retail Environment and Operations (L5), Introduction to Food Service and Retail (L4)
Tutor: Food Marketing and Agri-Food Marketing.
Research interests: retail customer loyalty, farm retail, graduate employability.
Other skills: Qualified coach and NLP practitioner.
Contact
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