Skip to main content
Photograph of Alastair
Staff Directory

Alastair Boot

BSc (Hons), MBA

Senior Lecturer in Retail Marketing and Management, Placement Manager

Farmer, grocer, teacher!

Using my leadership experience in both farming and retail and the academic strength of my MBA, my aim is to bring value to students at Harper Adams University wherever in the food chain they are most interested.

Using my industry experience of developing talent, I will help both Food and Business students achieve early-career success in my role of Placement Manager.

My teaching focus is food marketing and retail.  My specialist interest is in consumer behaviour; in particular regarding customer loyalty.

Professional Memberships

Associate Fellow, Higher Education Academy

Academic Department: Food Technology and Innovation

Tel: 01952 815419

Twitter: @AlastairBoot

Office: Tudor Lodge 2

Additional Information

Module leader: Retail Buying and Internatinal Retail

Tutor: Retail Environment and Operations, Introduction to Food Serice and Retail, Food Marketing and Agri-Food Marketing.

Other skills:  Qualified coach and NLP practitioner.


You can contact Alastair Boot if you would like to discuss any of the following course modules:



Cookies on the Harper Adams University website

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the website. However, you can change your cookie settings at any time.