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Staff Directory

Alastair Boot

BSc (Hons), MBA

Senior Lecturer in Retail Marketing and Management, Placement Manager

Farmer, grocer, teacher!

Using my leadership experience in both farming and retail and the academic strength of my MBA, my aim is to bring value to students at Harper Adams University wherever in the food chain they are most interested.

Using my industry experience of developing talent, I will help both Food and Business students achieve early-career success in my role of Placement Manager.

My teaching focus is food marketing and retail.  My specialist interests are farm retail  and retail customer loyalty.

Professional Memberships

Fellow, Higher Education Academy

Academic Department: Food, Land and Agribusiness Management

Tel: 01952 815419

Twitter: @AlastairBoot

Office: Tudor Lodge 2

Additional Information

Co-author: Food Retail Buying (L6, starts October 2021)

Module leader: Retail Environment and Operations (L5), Introduction to Food Service and Retail (L4)

Tutor: Food Marketing and Agri-Food Marketing.

Research interests: retail customer loyalty, farm retail, graduate employability.

Other skills:  Qualified coach and NLP practitioner.



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