Archie Homer

Teaching Duties

eBusiness, Digital Business and Information Systems for undergraduate students.

Research Interests

• Digital Business and Ecommerce
• Development for the web
• Big data and data analysis for Digital marketing and IoT
• Machine learning and AI in business automation
• Mixed reality (augmented reality and virtual reality)

Publications

You can read my blog on my website: www.ahomer.co.uk

Additional Information

Archie's main vocation is as a digital projects manager for Lighthouse, a digital solutions company specialising in web design and digital marketing. In this role Archie project manages all aspects of delivering a digital business solution, including client management and technical implementation. Archie brings this wide variety of experience to the classroom, giving students practical examples of how the theory is applied in the “real world” and what success (or not) looks like.

With a speciality in Digital Marketing Archie brings a customer orientated philosophy to all aspects of designing, building and launching web properties. Archie is a keen reader of 'Futurism and the Internet' and its application to the classroom and the workplace. Having gained AFHEA status, Archie is very keen on understanding the role of technology in supporting learning.