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This body of research considers knowledge exchange at all levels of the supply chain and in land-based university settings.
The exchange of knowledge is only the first step in a process of knowledge to experience to attitudinal change to behaviour change what could be described as the (K-E-A-B) approach. The research outlined here is considering this dynamic at multiple stages of the supply chain and the enablers and constraints of this cognitive process on meeting many of the challenges in the food supply chain today. The research has also described the process of knowledge exchange and the diffusion of innovation, otherwise known as the KEDI model.
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