This area of research considers farmer behaviour and factors that influence decision making. Farmers are often required to mitigate risk on behalf of multiple stakeholders in the supply chain. Farmers, because of the situation in which they work, accept uncertainty with the weather, risk of animal disease etc. and sometimes this mindset is at odds with others in the supply chain that expect risk to be reduced if not eliminated. Indeed some farmers may enjoy the way of life simply because it is so risky and uncertain.
This work focuses on farmer decision-making and behaviour especially with regards to risk, change and adaption and resilience in light of changing physical and market environments.