How do young people perceive and value the agri-food industry?

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"This research project set out to listen to young people about their passions and beliefs in the agri-food system, and most importantly, to provide a platform to share their ideas about how we, as an industry, can better connect, represent, and improve access and opportunities for them. 

Overwhelmingly the research findings were positive. Although the young people involved in the project reported ‘little’ or ‘no’ understanding of the agri-food industry and feel ‘disconnected’ with how their food is produced and where it comes from, they care deeply about issues such as sustainability, climate change, environmentally responsible packaging, and the role of food production in addressing the climate crisis.

Furthermore, they have trust and belief in the agri-food industry, hold positive views about food producers and place great value on retailers and brands to make the right decisions, which to them, are about climate positive action.

The findings also showed that young people are interested to learn more about the agri-food industry, want to be empowered to make more informed food purchasing decisions and to have a better understanding of how their food is produced and who produces it."

Carl Edwards
Director, Education and Public Engagement
LEAF Education