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Staff Directory

Dr Iona-Yuelu Huang

BA, PgDip, PgC in Professional and Higher Education, MBA, PhD, FHEA

Senior Lecturer

Teaching duties

MSc International Agribusiness and Food Chain Management Coordinator

Strategic Management for International Agribusiness; Research Methods; Personal development; Honours Research Project; Masters Research Project; PhD supervision

Research interests

Farmers' innovation adoption; Farmers' values; Rural sustainable development; Entrepreneurship; Agricultural cooperation; Power dynamics in business relationship; Principal-agent relationship; International business; Food waste management

Professional Memberships

Higher Education Academy (HEA)

Society for Research into Higher Education (SRHE)

Institute for Small Business & Entrepreneurship (ISBE)

Research Projects

Creating sustainable food value chains through waste minimisation and valorisation in retail industry - PhD Director of Study. (This is part of the 3-year €8m Horizon 2020 AgroCycle project on the ‘circular economy’ applied to the agri-food sector, led by UCD. PhD student: Victoria Wood)

Factors affecting the choice of marketing channels by small-scale rice farmers in Thailand - PhD Director of Study (PhD student: Nithicha Thamthanakoon)

Mulberry farmers' innovativeness and innovation adoption in Yunnan, China - Project leader

Efficacy of institutional and national regulatory frameworks for international education agents in three countries - Project leader

Projects previously participated in

  1. Waste Minimisation of SMEs in West Midlands – a project funded by the European Social Fund
  2.  “Eurowastes” project funded by the European Leonardo Da Vinci Secretariat

Academic Department: Land, Farm and Agribusiness Management

Tel: +44 1952 815156

Office: JAF46 Jubilee Adams, Tudor Lodge and NW Building

Research profile: ORCID


Other publications

  • Huang, I. Y., Raimo, V. and Humfrey, C. (2016) Power and control: managing agents for international student recruitment in higher education Studies in Higher Education 41 (8), p.1333-1354 (One of the ten articles selected from publications on internationalisation studies in higher education between 1989 and 2015 for SRHE 50th Anniversary collection, Internationalisation Studies in Higher Education, edited by Professor Sir Peter Scott and Professor Robin Middlehurst (http://tandf.msgfocus.com/q/17MSMVAukT3CyoCMp5WUip/wv).)
  • Huang, I. Y., Hong, J., Rayner, C. and McElwee, G. (2016) Chinese silk farmers’ values, entrepreneurial orientation and entrepreneurial behaviour (Poster and presentation, presented at 26th IFAMA World Conference, Arhus, on 19 June 2016)

You can contact Dr Iona-Yuelu Huang if you would like to discuss any of the following course modules:



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