Dr Iona-Yuelu Huang
BA, PgDip, PgC in Professional and Higher Education, MBA, PhD, FHEAReader in Sustainable and Resilient Food Systems
Teaching duties
- Strategic Management for International Agribusiness
- Applied International Business
- Research Methods
- Honours Research Project
- Masters Research Project
- PhD supervision
Research interests
- Governance of supply chain
- Agribusiness decision making and innovation adoption
- Economic impact of agri-tech and innovation.
- Sustaianble business model and food waste management
- International business
- Pedagogical research on teaching research methods
Interests in research methods
- Systematic evidence synthesis
- Quantitative research design and data analysis including advanced analytics and structrual equation modeling using AMOS, pls-SEM, SPSS modeler
- Qualitative research design and data analysis including thematic content analysis, text analytics and Qualitative Comparative Analysis (QCA)
- True cost accounting (including e-LCA, LCC and S-LCA)
Professional Memberships
- Higher Education Academy (HEA)
- Global Institute of Agri-tech Economics
- Centre for Evidence-Based Agriculture (CEBA)
Dr Huang is the CEBA expert in the fields of business management and economics. Dr Iona Huang undertakes systematic reviews in areas such as economic impact of agri-tech (for example, precision farming and agricultural robotics), innovation adoption, rural development policy, rural entrepreneurship, business models, and agri-food waste management.
Academic Department: Harper Adams Business School
Research: Centre for Evidence-Based Agriculture (CEBA)
Research: Global Institute for Agri-Tech Economics (GIATE)
Research: Agroecology for Sustainable Food Systems
Tel: +44 1952 815156
Office: JAF46 Jubilee Adams, Tudor Lodge and NW Building
Research profile: ORCID
Publications
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Other publications
- Huang, I.Y., Beacham, A.M., Vickers, L.H., Mu, H., Tremma, O., Maritan, E., Kaczorowska-Dolowy, M. and Monaghan, J.M. (2026) Drivers, Barriers and Grower Perspectives of Innovation Adoption in the UK Controlled Environment Agriculture Sector Smart Agricultural Technology 101748.
- Lowenberg-DeBoer, J., Huang, I.Y., Sarfo, Y. Casals, G.F. & Franklin, K. (2026) Changing perceptions of crop robotics in social media Precision Agriculture 27(36)
- Arnold,L., Papadas, D., and Huang, I Y. (2026) A global systematic map of Pedagogic Action Research in higher education and future research agenda Educational Action Research May 2026
- Huang, I.Y., Forero, O.A., Wagner-Medina, E.V., Florez Diaz, H., Tremma, O., Fargetton, X., Lowenberg-DeBoer, J. (2025) Resilience of food supply systems to sudden shocks: A global review and narrative synthesis Global Food Security 44, 100842
- Behrendt, K.; Huang, I.; Casperd, J.; Millington, A.; Morais Natalio, A.; Symons, J.; Mayne, K.; Sarfo, Y.; Erskine, L.; Kirby, S. (2025) The economic case for rewetting England’s patchy lowland peat The 99th Annual Conference of The Agricultural Economics Society, Contributed Paper: bioeconomic modelling. The University of Bordeaux, Bordeaux, France, 14-16 April 2025, 11 pages
- Huang, I.Y, Erskine, L., Millington, A. and Hill, N (2025) An examination of how adherence to agri-environmental schemes and the emerging biodiversity and carbon credit markets is affecting farm resilience AHDB Navigating the future of farming: How agri-environment schemes affect farm resilience
- Huang, I.Y., James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, N., Pinitjitsamut, M., Yamklin, S. and Lowenberg-DeBoer, J. (2023) Economic outcomes of rubber-based agroforestry systems: a systematic review and narrative synthesis. Agroforestry Systems 97(3), pp.335-354.
- Corsair, J., Baker, S.,Huang, I. Y., Behrendt, K., and Hill, N. (2023) Assessing attitudes towards the Landscape Recovery scheme
- Huang, I. Y., Hill, N., Behrendt, K., Hurford, S., Dunkley, S., and Baker, S. (2022) AHDB Farm Resilience Review and Action Plan for farmers in England
- Amandeep, K. P., Huang, I. Y., Behrendt, K., and Baker, S. (2022) Assessing the impact of the Sustainable Farming Incentive on farm businesses Horizon Market Intelligence, AHDB April 2022
- Huang, I.Y., Manning, L., Wood, V., James, K.L., Millington, A., Grigoriadis, V. and Ward, S. (2022) Creating sustainable value through food waste management: does retail customer value proposition matter? British Food Journal Vol. 124 No. 10, pp. 3201-3219.
- Thamthanakoon, N., Huang, I.Y., Eastham, J., Ward, S. and Manning, L. (2022) Factors driving Thailand rice farmer decision-making in the choice of marketing channel British Food Journal 124(1), pp.331-349.
- Raimo,V., Huang, I. Y. and West, E. (2021) Education Agents and Their Work with Universities International Higher Education Spring Issue No. 106
- Huang, I.Y., Manning, L., James, K.L., Grigoriadis, V., Millington, A., Wood, V. and Ward, S. (2021) Food waste management: A review of retailers’ business practices and their implications for sustainable value. Journal of Cleaner Production 285, p.125484.
- Huang, I. Y., Williamson, D., Lynch-Wood, G., Raimo, V., Rayner, C., Addington, L. and West, E. (2020) Governance of agents in the recruitment of international students: A typology of contractual management approaches in higher education, Studies in Higher Education
- Raimo, V., Huang, I. Y. and West, E (2020) The secret life of international student recruitment agents - Governance of agents in the recruitment of international students: A typology of contractual management approaches in higher education, Centre for Global Higher Education (CGHE) seminar 169
- Pinitjitsamut, M., Yamklin, S., Thamthanakoon, N., Rattanamanee, R., Pinitjitsamut, P., Lowenberg-Deboer, J., James, K, and Huang, I Y. (2019) Can on-farm diversification help Thailand's small-scale rubber farmers? Food & Farming Future (Research Notes)
- James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin, S., and Lowenberg-Deboer, J., Huang, I Y. (2019) Which diversification practices in agroforestry are economically feasible? Food & Farming Future (Research notes)
- Huang, I. Y., James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin, S., and Lowenberg-Deboer, J. (2019) On-farm diversification of rubber farming and its economic impact: A systematic qualitative synthesis of empirical evidence International Network for Economic Research and the Global Institute for Agri-Tech Economics - INFER Workshop on Agri-Tech Economics
- Pinitjitsamut, M., Yamklin, S., Thamthanakoon, N., Rattanamanee, R., Pinitjitsamut, P., Lowenberg-Deboer, J., James, K, and Huang, I. Y. (2019) Diversification activities practiced by rubber farmers in Southern Thailand: A linear programming model for economic optimisation International Network for Economic Research and the Global Institute for Agri-Tech Economics - INFER Workshop on Agri-Tech Economics
- Joseph, O., S. and Huang, I. Y. (2017) Factors influencing crop farmers’ entrepreneurial behaviour in Botswana The Institute for Small Business and Entrepreneurship (ISBE) Conference, Belfast, 8-9 November 2017 (Presentation)
- Huang, I. Y., Hong, J., Rayner, C. and McElwee, G. (2016) Chinese silk farmers’ values, entrepreneurial orientation and entrepreneurial behaviour (Poster and presentation, presented at 26th IFAMA World Conference, Arhus, on 19 June 2016)
- Jiang, H., Huang, I.Y. and McElwee, G. (2016) Entrepreneurial orientation, social values and Chinese subsistence farmers’ entrepreneurial behaviour The Institute for Small Business and Entrepreneurship (ISBE) Conference 30 November 2016
- Huang, I. Y., Raimo, V., West, E., Williamson D., Gary L., and Addington L. (2015) Efficacy of institutional and national regulatory frameworks for international education agents in three countries Australian International Education Conference (AIEC) in Adelaide, Austrialia (6-9 October 2015)
- Raimo, V. and Huang, I. Y. (2014) Overseas agents: Maximising the benefits for your institution International HE Forum in London, 20 October, 2014 (Presentation)
- Raimo, V., Humfrey, C. and Huang, I. Y. (2014) Managing International Student Recruitment Agents: Approaches, Benefits and Challenges British Council
Research projects
- AHDB Landscape Recovery Project - Principal Investigator
- AHDB Resilience Review and Action Plan for farmers in England - Principal Investigator
- AHDB Sustainable Farming Incentive Project - Principal Investigator
- Alternative business models - wetter farming and land management on and around protected lowland raised bogs - Deputy Project Director
- ClimAurea: Supporting climate-resilient agriculture across Europe - Co-Investigator
- Critical evaluation of the utility of Modern Slavery Statements within the agri-food supply chain - Modelling Manager
- Critical review of food and feed safety vulnerabilities in circular economy - Researcher
- Defining the economic and social benefits of regenerative farming systems - Researcher
- Economics of swarm robotics in UK agriculture - Researcher
- Food waste management in the food retail sector - Project Manager
- Impact of agri-environmental schemes and the emerging biodiversity and carbon credit markets on farm resilience - Principle Investigator
- Net zero through food loss and waste reduction: ISO 20001 adoption potential among Park Royal food businesses - Principal Investigator
- Paludiculture Innovation Project (PIP) - Sustainable Cost Benefits Analysis
- Park Royal Net Zero - Harper Adams University Co-ordinator
- Patchy Peat Solutions Project - Co-I
- Sustainable Agribusiness Model for Poverty Reduction Among Thai Small-scale Rubber Farmers - Project Manager
- Sustainable business models in food waste management in the retail sector - Director of Study
- What evidence exists on the effect of utilising bio-based waste products for plant protection - Advisor
Modules
You can contact Dr Iona-Yuelu Huang if you would like to discuss any of the following course modules: