Dr Iona-Yuelu Huang

BA, PgDip, PgC in Professional and Higher Education, MBA, PhD, FHEA

Reader

Teaching duties

Strategic Management for International Agribusiness
Applied International Business
Research Methods
Honours Research Project
Masters Research Project
PhD supervision

Research interests

Governance of supply chain
Agribusiness decision making and innovation adoption
Economic impact of agri-tech and innovation.
Sustaianble business model and food waste management
International business
Pedagogical research on teaching research methods

Interests in research methods

Systematic evidence synthesis
Quantitative research design and data analysis including advanced analytics and structrual equation modeling using AMOS, pls-SEM, SPSS modeler
Qualitative research design and data analysis including thematic content analysis, text analytics and Qualitative Comparative Analysis (QCA)
True cost accounting (including e-LCA, LCC and S-LCA)

Professional Memberships

Higher Education Academy (HEA)
Global Institute of Agri-tech Economics
Centre for Evidence-Based Agriculture (CEBA)

Dr Huang is the CEBA expert in the fields of business management and economics. Dr Iona Huang undertakes systematic reviews in areas such as economic impact of agri-tech (for example, precision farming and agricultural robotics), innovation adoption, rural development policy, rural entrepreneurship, business models, and agri-food waste management.

Academic Department: Harper Adams Business School

Research: Centre for Evidence-Based Agriculture (CEBA)

Research: Global Institute for Agri-Tech Economics (GIATE)

Research: Sustainable Agri-Food Systems Group

Tel: +44 1952 815156

Office: JAF46 Jubilee Adams, Tudor Lodge and NW Building

Research profile: ORCID

Publications

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Other publications

Huang, I.Y., James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, N., Pinitjitsamut, M., Yamklin, S. and Lowenberg-DeBoer, J. (2023) Economic outcomes of rubber-based agroforestry systems: a systematic review and narrative synthesis. Agroforestry Systems 97(3), pp.335-354.
Corsair, J., Baker, S.,Huang, I. Y., Behrendt, K., and Hill, N. (2023) Assessing attitudes towards the Landscape Recovery scheme
Huang, I. Y., Hill, N., Behrendt, K., Hurford, S., Dunkley, S., and Baker, S. (2022) AHDB Farm Resilience Review and Action Plan for farmers in England
Amandeep, K. P., Huang, I. Y., Behrendt, K., and Baker, S. (2022) Assessing the impact of the Sustainable Farming Incentive on farm businesses Horizon Market Intelligence, AHDB April 2022
Huang, I.Y., Manning, L., Wood, V., James, K.L., Millington, A., Grigoriadis, V. and Ward, S. (2022) Creating sustainable value through food waste management: does retail customer value proposition matter? British Food Journal Vol. 124 No. 10, pp. 3201-3219.
Thamthanakoon, N., Huang, I.Y., Eastham, J., Ward, S. and Manning, L. (2022) Factors driving Thailand rice farmer decision-making in the choice of marketing channel British Food Journal 124(1), pp.331-349.
Raimo,V., Huang, I. Y. and West, E. (2021) Education Agents and Their Work with Universities International Higher Education Spring Issue No. 106
Huang, I.Y., Manning, L., James, K.L., Grigoriadis, V., Millington, A., Wood, V. and Ward, S. (2021) Food waste management: A review of retailers’ business practices and their implications for sustainable value. Journal of Cleaner Production 285, p.125484.
Huang, I. Y., Williamson, D., Lynch-Wood, G., Raimo, V., Rayner, C., Addington, L. and West, E. (2020) Governance of agents in the recruitment of international students: A typology of contractual management approaches in higher education, Studies in Higher Education
Raimo, V., Huang, I. Y. and West, E (2020) The secret life of international student recruitment agents - Governance of agents in the recruitment of international students: A typology of contractual management approaches in higher education, Centre for Global Higher Education (CGHE) seminar 169
Pinitjitsamut, M., Yamklin, S., Thamthanakoon, N., Rattanamanee, R., Pinitjitsamut, P., Lowenberg-Deboer, J., James, K, and Huang, I Y. (2019) Can on-farm diversification help Thailand's small-scale rubber farmers? Food & Farming Future (Research Notes)
James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin, S., and Lowenberg-Deboer, J., Huang, I Y. (2019) Which diversification practices in agroforestry are economically feasible? Food & Farming Future (Research notes)
Huang, I. Y., James, K., Thamthanakoon, N., Pinitjitsamut, P., Rattanamanee, R., Pinitjitsamut, M., Yamklin, S., and Lowenberg-Deboer, J. (2019) On-farm diversification of rubber farming and its economic impact: A systematic qualitative synthesis of empirical evidence International Network for Economic Research and the Global Institute for Agri-Tech Economics - INFER Workshop on Agri-Tech Economics
Pinitjitsamut, M., Yamklin, S., Thamthanakoon, N., Rattanamanee, R., Pinitjitsamut, P., Lowenberg-Deboer, J., James, K, and Huang, I. Y. (2019) Diversification activities practiced by rubber farmers in Southern Thailand: A linear programming model for economic optimisation International Network for Economic Research and the Global Institute for Agri-Tech Economics - INFER Workshop on Agri-Tech Economics
Joseph, O., S. and Huang, I. Y. (2017) Factors influencing crop farmers’ entrepreneurial behaviour in Botswana The Institute for Small Business and Entrepreneurship (ISBE) Conference, Belfast, 8-9 November 2017 (Presentation)
Huang, I. Y., Hong, J., Rayner, C. and McElwee, G. (2016) Chinese silk farmers’ values, entrepreneurial orientation and entrepreneurial behaviour (Poster and presentation, presented at 26th IFAMA World Conference, Arhus, on 19 June 2016)
Jiang, H., Huang, I.Y. and McElwee, G. (2016) Entrepreneurial orientation, social values and Chinese subsistence farmers’ entrepreneurial behaviour The Institute for Small Business and Entrepreneurship (ISBE) Conference 30 November 2016
Huang, I. Y., Raimo, V., West, E., Williamson D., Gary L., and Addington L. (2015) Efficacy of institutional and national regulatory frameworks for international education agents in three countries Australian International Education Conference (AIEC) in Adelaide, Austrialia (6-9 October 2015)
Raimo, V. and Huang, I. Y. (2014) Overseas agents: Maximising the benefits for your institution International HE Forum in London, 20 October, 2014 (Presentation)
Raimo, V., Humfrey, C. and Huang, I. Y. (2014) Managing International Student Recruitment Agents: Approaches, Benefits and Challenges British Council

Research projects

AHDB Landscape Recovery Project - Principal Investigator
AHDB Resilience Review and Action Plan for farmers in England - Principal Investigator
AHDB Sustainable Farming Incentive Project - Principal Investigator
Critical evaluation of the utility of Modern Slavery Statements within the agri-food supply chain - Modelling Manager
Critical review of food and feed safety vulnerabilities in circular economy - Researcher
Defining the economic and social benefits of regenerative farming systems - Researcher
Economics of swarm robotics in UK agriculture - Researcher
Food waste management in the food retail sector - Project Manager
Impact of agri-environmental schemes and the emerging biodiversity and carbon credit markets on farm resilience - Principle Investigator
Park Royal Net Zero - Harper Adams University Co-ordinator
Sustainable Agribusiness Model for Poverty Reduction Among Thai Small-scale Rubber Farmers - Project Manager
Sustainable business models in food waste management in the retail sector - Director of Study

Modules

You can contact Dr Iona-Yuelu Huang if you would like to discuss any of the following course modules:

Urban Agriculture