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    Staff Directory

    Dr Iona-Yuelu Huang

    BA, PgDip, PgC in Professional and Higher Education, MBA, PhD, FHEA

    Senior Lecturer

    Photograph of Iona-Yuelu

    Teaching duties

    • Strategic Management for International Agribusiness
    • Applied International Business
    • Research Methods 
    • Honours Research Project
    • Masters Research Project
    • PhD supervision

    Research interests

    • Governance of supply chain
    • Agribusiness decision making and innovation adoption
    • Economic impact of agri-tech and innovation.
    • Sustaianble business model and food waste management
    • International business 
    • Pedagogical research on teaching research methods

    Interests in research methods

    • Systematic evidence synthesis
    • Quantitative research design and data analysis including advanced analytics and structrual equation modeling using AMOS, pls-SEM, SPSS modeler
    • Qualitative research design and data analysis including thematic content analysis, text analytics and Qualitative Comparative Analysis (QCA)
    • True cost accounting (including e-LCA, LCC and S-LCA)

    Professional Memberships

    Dr Huang is the CEBA expert in the fields of business management and economics. Dr Iona Huang undertakes systematic reviews in areas such as economic impact of agri-tech (for example, precision farming and agricultural robotics), innovation adoption, rural development policy, rural entrepreneurship, business models, and agri-food waste management.

    Academic Department: Food, Land and Agribusiness Management

    Tel: +44 1952 815156

    Office: JAF46 Jubilee Adams, Tudor Lodge and NW Building

    Research profile: ORCID


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    Other publications



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