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    Staff Directory

    Mr Luís de Aguiar

    MSc (City), MSc (Lon), PGCert (Glous), BSc (Hons) (UFRGS), NOCN Trade Unions, FHEA

    Senior Tutor

    I started at Harper Adams University as Senior Lecturer in Food Marketing and Sustainability in 2013. I am an academic with an eclectic interest in foodmarketing, food culture, food sustainability and food security. I graduated in Agricultural Engineering (UFRGS/ Brazil), and I have MSc degree in Agricultural Economics (London/England), and MSc degree in Food Policy (City/England). Prior to becaming a full-time academic, I worked in the food industry for private (Kepler Weber SA;  Brahma/AMBEV brewers and ISLA SA) as well as government organisations both nationally and internationally (The Foreign and Commonwealth Office, Japan Foreing Ministry, British Council) exercising roles in market intelligence, policy monitoring and advisory, management, technical sales promotion, education and training as well as consultancy. I have an extensive professional experience which has led me to get involved in teaching, training and consultancy in various countries including China, France, Israel, Brazil, Saudi Arabia, Viet Nam, Peru, Laos, Venezuela to mention some. I also have an extensive list of publications in international peer reviewed journals, books, chapters of books and magazines which could be accessed via:

    ResearchGate: https://www.researchgate.net/profile/Luis_Aguiar9

    Google Scholar: https://scholar.google.com/citations?hl=en&user=fbVF-QQAAAAJ

    Teaching Duties as Senior Lecturer in Agri-food Marketing, Food Marketing, Food Security and Sustainability. 

    Course Tutor

    BSc (Hons) Food Quality with Retail Management - Beijing Agricultural University

    Module Leader

    • F7036 Food Sustainability and Ethics
    • F6011C17 Food Security and Sustainability
    • F5001C17 Marketing and Brand Management for the Agri-food Sector  
    • F5004C17 Food Marketing 
    • F5009C17 Principles and Practices of Sustainability
    • F4005C17 Agri-food Marketing

    Certificate of Higher Education in Professional Studies

    • Livestock Markets Operation and Management

    Curriculum Vitae

    https://docs.google.com/document/d/1NO3yol1UUx7LUyaImgNZh2glaJj1Z4AQE7rv6sPRI3k/edit

    Professional Memberships

    • Commonwealth Scholarship Commission (CSC) – Academic Advisor
    • Member of Innovative Food Systems Teaching and Learning Group IFSTAL
    • Fellow Higher Education Academy
    • Member of the Academy of Marketing
    • Member of the International Agribusiness Management Association 

    Academic Department: Food, Land and Agribusiness Management

    Tel: 01952 815510

    Fax: 01952 814783

    Twitter: @kluweaguiar

    Office: N07 Jubilee Adams, Tudor Lodge and NW Building

    Research profile: ORCID

    Research profile: ResearcherID.com

    Publications

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    Other publications

    Additional Information

    Editorial Boards and Research Groups

    Member of the Editorial Board Journal of Food Products Marketing

    Urban Farming Research Group https://www.harper-adams.ac.uk/research/urban-farming/

    Member of the Editorial Committee of the Economics and Rural Sociology Magazine (RESR) of the Brazilian Society of Economics, Business Administration and sociology (SOBER)

    Member of the Transnational Research Group Brazilians in the UK (GEB)

    Member of the Centre for the Research in Beef Supply Chains (NESPRO)

     

    Grants and Scholarships

    FCO-Chevening Scholarship programme

    Ministry of Agriculture and Irrigation Scholarship

    Farmers Club Charitable Trust Research Study Gran, Report on Fair Trade Coffee: https://issuu.com/farmersclub/docs/report_-_luis_aguiar

     

    Books and Chapters of Books

    Aguiar, L.K. and Manning, L. 2020. The Role of Informal and Semi-Formal Waste Recycling Activities in a Reverse Logistics Model of Alternative Food Networks Chapter 4 In Aktas, E. and Bourlakis, M. (eds.) 2020.  Food supply chains in cities: modern tools for circularity and sustainability. Palgrave. 

    Manning, L. and Aguiar, L.K. 2020. Embedding sustainable development in the curricula -  learning about sustainable development as a measn to develop self-awareness. Chapter 2 In Sengupta, E., Blessinger, P. and Yasmin, T.S. 2020. Integrating sustaible development into the curriculum. Vol 18. Elsevier. ISBN 9781787699427.  

     

    Eastham, J., Aguiar, L.K. and Thelwell, S. (eds.). 2017. Contemporary issues in the food supply chain management. Goodfellow Publishers.

    Do Canto, N., de Barcellos, M.D., Aguiar, L.K. and Eastham, J. 2017. Eco-innovation barriers and opportunities. Chapter 2 In Eastham, J., Aguiar, L.K and Thelwell, S. (eds.) (2017) Contemporary issues in the food supply chain management. Goodfellow Publishers.

    Aguiar, L.K. 2017. The political economy of food: food security. Chapter 7 In Eastham, J., Aguiar, L.K and Thelwell, S. (eds.) 2017. Contemporary issues in the food supply chain management. Goodfellow Publishers.

    Beacham, A.M., Monaghan, J.M.; Aguiar, L.K. and Eastham, J. 2017. Alternative Production Systems: Moving away from Farming the Land Chapter 8 In Eastham, J., Aguiar, L.K and Thelwell, S. (eds.) (2017) Contemporary issues in the food supply chain management. Goodfellow Publishers.

    Aguiar, L.K. and Eastham, J. 2017. An analysis of the role of urban and peri-urban agriculture in food security and resilience. Chapter 10 In Eastham, J., Aguiar, L.K and Thelwell, S. (eds.). 2017. Contemporary issues in the food supply chain management. Goodfellow Publishers.

    Aguiar, L.K. and Yawson, D. 2011. An Inquiry into the Ghanaian Pineapple Supply Chain Agility. Lambert Academic Publishers.

    Aguiar, L.K., Brofman, F.E. and Barcellos, M.D. 2010. Are consumers ready for Radio Frequency Identification (RFID)? The dawn of a new market orientation area. In Lindgreen, A., Hingley, M., Harness, D. and Custance, P. (eds) Market orientation: transforming food and agribusiness around the customer. Gower: 245-261.

    Aguiar, L.K. 2009. The expanding demand of Brazilian groceries: the case of cachaça. In Lindgreen, A. and Hingley, M. (eds) The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower: 107-126.

    Vieira, L. M. and Aguiar, L. K. 2009. An Appraisal of the Fair Trade System: evidence from small producers in emerging countries. In Lindgreen, A. and Hingley, M. 2009. (eds) Crisis of food brands: sustaining safe, innovative and competitive food supplies. Gower: 327-346.

    Richardson, J. and Aguiar, L. 2006. Consumer change in fast food preference. In Institute of Chartered Financial Analysts of India (ed), Fast food retailing: an emerging trend. November, 2006.

    Other Publications

    Aguiar, L.K. 2013. Addressing the issue of Wasted Food: Available from:

    http://www.harper-adams.ac.uk/news/202057/our-world-view-addressing-the-issue-of-food-waste

    Aguiar, L.K. and Story, S. 2011. Sustainable procurement of wheat and potatoes. United Biscuits (UBUK).

    Baines, R.B.N., Davies, W.P., Aguiar, L.K., Brough, C., Finch. H.J.S. and Story, S.B. 2008. Current and alternative production patters of beef, soy and palm oil: implications for rainforest conservation. Report for The Prince’s Rainforest Project, Food chain Research Group & Sustainable Agriculture Group. October.

    Conferences

    • Hall, G., Tremma, O. and De Aguiar, L.K. (2023). Price interrelations in the UK milk supply chain. In Conference Proceedings of the 9th Annual Conference of Economic Forum of Entrepreneurship & International Business (ACEFEIB). February, Oxford. https://www.eco-ena.ca/9th-oxford-conference-.html
    • Aguiar, L.K. 2022. Consumers' perception of high oleic oils. In Conference proceedings of the 9th High Oleic Oils Congress. FAT & Associés. September, Madrid, Spain.
    • Aguiar, L.K. 2020. Young consumers perception of food snacking containing palm oil. Webinarorganised by FAT & Associés, Toulouse, France. 
    • Entwistle, B., Pusey, M., Posri, W. and Aguiar, L.K. 2019. Evaluation of mealworm and cricket flours in granola bars. Determining using consumer acceptability using instrumental and sensory analysis. In Poster Presentation of the Conference Insects for Food or Feed. The Royal Entomological Society, April, Cirencester.
    • Evans, T., Tremma, O., Vriesekoop, F. and Aguiar, L.K. 2019, Consumer perception of insect protein as an animal feed and food. Poster Presentation in Insects for Food or Feed. The Royal Entomological Society, April, Cirencester.
    • Stoner, A.; Vriesekoop, F.; Anderson, M., Eastwick, E; Zheng, J.; Aguiar, L.K., Urbano, B.; Gomez, C.A.; Barcellos, J.O.J; Caleman, S.M.; Oppong-Gyamfi, M. and Mogondry, P. 2018. Flexitarian consumer perceptions on cultured meat. In Conference proceedings of the 4th International Conference on Cultured Meat. Maastricht, The Netherlands.
    • Aguiar, L.K. 2018. Consumers’ perception of palm oil in snack products. In Conference proceedings of the 2nd Sustainable Oils & Fats International Congress, Paris, France.
    • Aguiar, L.K. 2018. Meeting Climate Change Targets: beef at International Network for Economic Research (INFER) Workshop on Agricultural Economics. At Harper Adams University.
    • Aguiar, L.K. 2018. Man-Made Meat: an evolving issue research findings. HAU Lunch Time Seminar.
    • Higashi, S. Y. ; Caleman, S. M. Q. ; Monteiro, G. ; Pereira, M. W. G. ; Aguiar, L. K. 2017. Institutions and company failures: an analysis of the role of the Brazilian bankruptcy law. In: XI Workshop on Institutions and Organizations, CORS/USP.
    • Manning, L., Soon, J.M., Aguiar, L.K., Eastham, J. F. and Higashi, S. Y. 2017. Pressure: driving illicit behaviour in the food supply chain. In Research Workshop Proceedings of the 12th Research Workshop on Institutions and Organizations. CORS/USP. July.
    • Lopes, J.; Aguiar, L.K, Paparas, D. and Barcellos, J.O. 2016. Determinants of the price of bulls sold in auctions using Quantilic Regression. Poster presentation at Harper Adam University Doctoral Colloquium.
    • Aguiar, L.K. 2016. An analysis of the role of urban and peri-urban agriculture in food security and resilience. In Conference proceedings of the 26th International Agribusiness Management Association World Conference (IAMA) and 12th Conference on Chain and Network Management (WICANEM). June. Aarhus, Denmark.
    • Aguiar, L.K. 2016. Mapping out the contested landscape of lab-grown meat: policy implications for resolving food security. In Conference proceedings of the 26th International Agribusiness Management Association World Conference (IAMA) and 12th Conference on Chain and Network Management (WICANEM). June. Aarhus, Denmark.
    • Aguiar, L.K. and Dewhurst, G. 2016. Fodder Produced Hydroponically: farmers´ adoption in the UK. In Conference proceedings of the 26th 26th International Agribusiness Management Association World Conference (IAMA) and 12th Conference on Chain and Network Management (WICANEM). June. Aarhus, Denmark. 
    • Bailone, R. L.; Borra, R. C. ; Roça, R. O. ; Aguiar, L.K. and Harris, M. 2016. Microbiological quality analysis of refrigerated raw milk from buffalo cows in defferent Brazilian properties. In Conference Proceedings of the 1st Congresso de Microbiologia Agropecuária, Agrícola e Ambiental. Jaboticabal. Brazil. May.
    • dos Santos, M. C.; Aguiar, L.K.; Bansback, R.J.; Revell, B.J. and de Zen, S. 2016. Meeting Climate Change Targets – necessary adjustments and challenges for Brazilian beef industry. In Conference Proceedings of the 90th Agricultural Economics Society Conference. Warwick. April.
    • Aguiar, L.K.; Caleman, S. Q., and Manning, L. 2012. Sustainability: who is driving it? In Conference proceedings of the International Wageningen Chain and Network Management Conference. Ede-Wageningen. Holland. May.
    • Aguiar, L.K.; Martinez, D.C.; Barcellos, M.D., Vieira, L.M. and Ferreira, G. 2011. Consumer perception of palm oil: issues of sustainability for the Ecuadorian palm oil industry. In Conference proceedings of the Marketing Academy Conference, Liverpool. July. 
    • Schroeder, R.; Baines, R. and Aguiar, L.K. 2011. Carbon footprint in meat production and supply chains. In conference proceedings of the 21st International Agribusiness Management Association Conference (IAMA). June. Frankfurt, Germany.

    Research projects

    Modules

    You can contact Mr Luís de Aguiar if you would like to discuss any of the following course modules:

    Contact

    Enquiry

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