I started at Harper Adams University as Senior Lecturer in Food Marketing and Sustainability in 2013. I am an academic with an eclectic interest in foodmarketing, food culture, food sustainability and food security. I graduated in Agricultural Engineering (UFRGS/ Brazil), and I have MSc degree in Agricultural Economics (London/England), and MSc degree in Food Policy (City/England). Prior to becaming a full-time academic, I worked in the food industry for private (Kepler Weber SA; Brahma/AMBEV brewers and ISLA SA) as well as government organisations both nationally and internationally (The Foreign and Commonwealth Office, Japan Foreing Ministry, British Council) exercising roles in market intelligence, policy monitoring and advisory, management, technical sales promotion, education and training as well as consultancy. I have an extensive professional experience which has led me to get involved in teaching, training and consultancy in various countries including China, France, Israel, Brazil, Saudi Arabia, Viet Nam, Peru, Laos, Venezuela to mention some. I also have an extensive list of publications in international peer reviewed journals, books, chapters of books and magazines which could be accessed via:
Google Scholar: https://scholar.google.com/citations?hl=en&user=fbVF-QQAAAAJ
Teaching Duties as Senior Lecturer in Agri-food Marketing, Food Marketing, Food Security and Sustainability.
Certificate of Higher Education in Professional Studies
Academic Department: Food, Land and Agribusiness Management
Tel: 01952 815510
Fax: 01952 814783
Office: N07 Jubilee Adams, Tudor Lodge and NW Building
Research profile: ORCID
Research profile: ResearcherID.com
GuildHE Research Repositories is a joint repository for research outputs designed to capture the work of individuals and institutions who are Members of GuildHE.
Harper Adams University supports Food and Farming Futures, the online land-based library.
Member of the Editorial Board Journal of Food Products Marketing
Urban Farming Research Group https://www.harper-adams.ac.uk/research/urban-farming/
Member of the Editorial Committee of the Economics and Rural Sociology Magazine (RESR) of the Brazilian Society of Economics, Business Administration and sociology (SOBER)
Member of the Transnational Research Group Brazilians in the UK (GEB)
Member of the Centre for the Research in Beef Supply Chains (NESPRO)
FCO-Chevening Scholarship programme
Ministry of Agriculture and Irrigation Scholarship
Farmers Club Charitable Trust Research Study Gran, Report on Fair Trade Coffee: https://issuu.com/farmersclub/docs/report_-_luis_aguiar
Aguiar, L.K. and Manning, L. 2020. The Role of Informal and Semi-Formal Waste Recycling Activities in a Reverse Logistics Model of Alternative Food Networks Chapter 4 In Aktas, E. and Bourlakis, M. (eds.) 2020. Food supply chains in cities: modern tools for circularity and sustainability. Palgrave.
Manning, L. and Aguiar, L.K. 2020. Embedding sustainable development in the curricula - learning about sustainable development as a measn to develop self-awareness. Chapter 2 In Sengupta, E., Blessinger, P. and Yasmin, T.S. 2020. Integrating sustaible development into the curriculum. Vol 18. Elsevier. ISBN 9781787699427.
Eastham, J., Aguiar, L.K. and Thelwell, S. (eds.). 2017. Contemporary issues in the food supply chain management. Goodfellow Publishers.
Do Canto, N., de Barcellos, M.D., Aguiar, L.K. and Eastham, J. 2017. Eco-innovation barriers and opportunities. Chapter 2 In Eastham, J., Aguiar, L.K and Thelwell, S. (eds.) (2017) Contemporary issues in the food supply chain management. Goodfellow Publishers.
Aguiar, L.K. 2017. The political economy of food: food security. Chapter 7 In Eastham, J., Aguiar, L.K and Thelwell, S. (eds.) 2017. Contemporary issues in the food supply chain management. Goodfellow Publishers.
Beacham, A.M., Monaghan, J.M.; Aguiar, L.K. and Eastham, J. 2017. Alternative Production Systems: Moving away from Farming the Land Chapter 8 In Eastham, J., Aguiar, L.K and Thelwell, S. (eds.) (2017) Contemporary issues in the food supply chain management. Goodfellow Publishers.
Aguiar, L.K. and Eastham, J. 2017. An analysis of the role of urban and peri-urban agriculture in food security and resilience. Chapter 10 In Eastham, J., Aguiar, L.K and Thelwell, S. (eds.). 2017. Contemporary issues in the food supply chain management. Goodfellow Publishers.
Aguiar, L.K. and Yawson, D. 2011. An Inquiry into the Ghanaian Pineapple Supply Chain Agility. Lambert Academic Publishers.
Aguiar, L.K., Brofman, F.E. and Barcellos, M.D. 2010. Are consumers ready for Radio Frequency Identification (RFID)? The dawn of a new market orientation area. In Lindgreen, A., Hingley, M., Harness, D. and Custance, P. (eds) Market orientation: transforming food and agribusiness around the customer. Gower: 245-261.
Aguiar, L.K. 2009. The expanding demand of Brazilian groceries: the case of cachaça. In Lindgreen, A. and Hingley, M. (eds) The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower: 107-126.
Vieira, L. M. and Aguiar, L. K. 2009. An Appraisal of the Fair Trade System: evidence from small producers in emerging countries. In Lindgreen, A. and Hingley, M. 2009. (eds) Crisis of food brands: sustaining safe, innovative and competitive food supplies. Gower: 327-346.
Richardson, J. and Aguiar, L. 2006. Consumer change in fast food preference. In Institute of Chartered Financial Analysts of India (ed), Fast food retailing: an emerging trend. November, 2006.
Aguiar, L.K. 2013. Addressing the issue of Wasted Food: Available from:
Aguiar, L.K. and Story, S. 2011. Sustainable procurement of wheat and potatoes. United Biscuits (UBUK).
Baines, R.B.N., Davies, W.P., Aguiar, L.K., Brough, C., Finch. H.J.S. and Story, S.B. 2008. Current and alternative production patters of beef, soy and palm oil: implications for rainforest conservation. Report for The Prince’s Rainforest Project, Food chain Research Group & Sustainable Agriculture Group. October.
You can contact Mr Luís de Aguiar if you would like to discuss any of the following course modules: