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Students analyse Farmcircuit social network

Posted 11 May 2015

They presented some great ideas and were all very competitive. They'll all go far with their capabilities!”

Winners Rebecca Hemmings, Emily Dench, Felicity Punnet and Juliet Watson-Armstrong with Adam Harper

Harper Adams University students have been analysing a national social media platform in a bid to cultivate their marketing skills.

Students taking the Integrated Marketing Communications module were tasked with pitching fresh ideas to promote Farmcircuit, a networking website founded by university alumnus Adam Harper (BSc (Hons) Countryside Management, 2006)

On May 7, each team presented their proposals to Mr Harper, as well as lecturers Becky Payne, Jane Eastham and Mary Munley.

Mr Harper said: “I was very impressed with the Harper Adams students who spent a lot of time and effort in developing their integrated marketing strategies for Farmcircuit. They presented some great ideas and were all very competitive. They'll all go far with their capabilities!”

The winning team was Logic Marketing Solutions, comprising Emily Dench, Felicity Punnett, Rebecca Hemmings and Juliet Watson-Armstrong.

Mr Harper praised them for having a clear and concise approach to their objectives, thinking outside the box and providing constructive criticism of his current marketing methods. 

The runners up were Dark Horse Marketing – Sioned Williams, Stephen Ward, Annabelle Gardner and Richard Fraser. 

Dark Horse had “guts”, said Mr Harper, and had devised ways to make innovative use of existing marketing tools. “They clearly did a lot of research”, he added.

And special mention was made of Capital Edge Consulting, a team comprising Jack Dickinson, Rowena Minney, James Cormie and James Snow, who made fantastic use of the team members’ existing skills, had a clear understanding of the business environment and articulated their objectives well. Capital Edge produced a fully functioning mobile app, which impressed the judges. 

After the winners were announced, the students thanked Adam Harper for giving them the chance to work on a real-life project. 

Farmcircuit.com is an online social and business network for people and businesses with a connection to food, farming and related affairs, allowing them to connect with one-another to share, learn and discover the latest information relevant to their needs and interests. 

Integrated Marketing Communications is a second year module taken by students on courses such as Business Management and Marketing (BMM), Agri-food Marketing with Business Studies, Agriculture with Marketing or Food Nutrition and Wellbeing.

  

 

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