RWAS placement student shares experience of being a marketing assistant

Posted 17 November 2016

As the Royal Agricultural Society’s (RWAS) winter fair approaches, Harper Adams University student Ffion Davies shares her experience of working as a marketing assistant at the Society for her placement.

The 21-year-old BSc (Hons) Agri-food Marketing with Business Studies student said: “My role involves a variety of different tasks; I help to promote various events held at the showground via social media and I support the development of the Society’s website and digital footprint. My role also involves assisting the marketing officer on a variety of different tasks. 

“My day-to-day work is carried out in the Society’s office; however it can also involve getting out and about to events and attending meetings. I enjoy this aspect as it allows me to meet a variety of people from all sorts of organisations and places. 

“My placement experience has been very worthwhile and interesting so far and I’ve had the opportunity to work on the pinnacle event in the British agricultural calendar; The Royal Welsh Show. 

Variety

“I’m also looking forward to the prospect of working on a variety of other events held at the showground, including the Winter Fair, Spring Festival, dog shows, horse sales, National Sheep Association sales and lots more,” said the Welsh student from Neath Port Talbot. 

“One of my main projects, so far, has been to promote the Society’s new venture of hosting weddings at the showground and Society’s guest house. With this project, I’ve had the opportunity to work on the Society and the Society’s guest house websites. I was provided with website training in Cardiff to support me with this task.  

“I hope one day to have a successful career in the agri-food marketing and business industry. I’ve a passion for this area due to growing-up on a farm in south Wales. I find the concept of ‘field to fork’ intriguing and find it interesting how marketing can have such a great impact on a product or service. 

“My chosen degree was perfect for me as it covered all of these aspects through a variety of modules including agri-marketing, accounts, food marketing, agriculture, business studies, food hygiene, etc. 

“My degree will hopefully provide me with excellent career opportunities, especially as Harper Adams is a recognised university within the industry I want to pursue a career in. 

“I’d like to thank the RWAS and Harper Adams for providing me with this placement opportunity and to all of the staff for being so welcoming. I’m looking forward to the rest of my placement year and returning to Harper Adams for my final year next October.”