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    Posted 25 October 2001

    THE SECOND in a series of Tesco Food and Farming Masterclass seminars at Harper Adams University College, Shropshire, will focus on the Fresh Produce Supply Chain.

    ‘Fresh Produce: Supply Chain People and Partners’ is tailor made for growers and the representatives of fresh produce organisations, the aim of this one-day event is to improve delegates awareness and understanding of fresh produce supply chain trends and customer requirements.

    A packed programme of speakers includes Doug Henderson, CEO of the Fresh Produce Consortium, who will discuss the challenges and opportunities in the fresh produce industry and Martin Redfearn, Regional Agricultural Specialist for Barclays Bank will look at the financial hurdles of funding a successful fresh produce operation.

    Speakers from Tesco and from Branston Potatoes will give a commercial and supplier perspective, with Roy Maynard, Potato Buying Manager, for Tesco and Jo Parish for Branston.

    Of particular interest, is a report from Susan Howson, an MSc student at Harper Adams, who will exclusively present the findings of her fresh produce industry research on the Image and Recruitment within the sector.

    ‘Fresh Produce: Supply Chain People and Partners’ takes place between 11am and 4pm on Wednesday, November 28, 2001. The seminar costs £25 per person including lunch and refreshments.

    This time around, the Masterclass is open to all but Harper Adams anticipates that demand for seminar places will be high. Please book early to avoid disappointment, by contacting Conference Manager Carole Hinks on 01 952 815 324.

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